Tag: Snapchat

Whether it’s brand promotion, video, news update or even a meme, using powerful images is imperative to making your social media posts stand out. But, ensuring your visuals look their best can be confusing, with the social media platforms regularly changing their guidelines on optimal display sizes and accepted file formats. This is why you …

Evan Spiegel, Snapchat co-founder and chief executive has said the platform will fact-check all political ads that run on its platform, laying bare the contrast in approaches between social networks. Facebook CEO Mark Zuckerberg has defended Facebook’s decision not to fact-check political ads, and Twitter CEO Jack Dorsey decided to ban all political advertising, though …

Snapchat is growing again. The platform has released its latest earning report for Q3 2019, showing increases in both users and revenue, and beating all market estimates. ِAccording to the report, Snapchat earned $446 million in revenue, which is up a whopping 50% year-over-year, with an EPS loss of $0.04, beating Wall Street’s expectations of …

On Thursday, Snapchat introduced Dynamic Ads, which will allow campaigns to automatically bring hundreds of thousands of products to Snapchat users, based on their interests and in real-time.  Starting now, advertisers can pick from an array of templates that will be exposed to users during an open beta test period. Campaigns will launch in about …

Advertising is an ever changing industry, considering how fast technology is moving but also how fast people’s attention spans are changing. As such, Snapchat has opted in a new advertising service for companies looking to advertise on their platform. Originally, Snapchat allowed marketers to have a 10 second video for their advertising commercials. But according …

Location-based technology seems to present a world full of possibilities for marketers. But it can also be a challenge, as new capabilities and practices seem to come to light every day. An example of this technology is Snapchat Geo-Filters. Snapchat introduced Geo-Filters, and since it entered the scope of view as the app increased in …

Snap Inc. announces a new update to Lens Studio, Snap’s free desktop app that makes it possible for anyone to build AR for Snapchat. The update to Lens Studio adds the Statue of Liberty and thirteen other monuments as Landmarker targets. New features include six new templates, fourteen new Landmarker locations and additional tools that …

Snapchat’s new Instant Create tool is now available. The tool enables advertisers to create vertical video ads on Snapchat more quickly and easily. Advertising on Snapchat usually comes with a lot of pressure. The platform’s users are not highly welcoming of ads. And when they must view them, they expect to see high-quality content. “Just …