Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding the importance of social media. It has established itself as a key part of the retail strategy. As one of Hootsuite’s 2019 series of social media trends, this report reveals how enterprise organizations within the retail industry are using social media in their …

Social media updates are a constant in this era, with all companies adding new updates, services, and features to their platforms every day. These updates range in importance from the usual to experience altering. Though it is not a rule that every new addition to any social media platform has a major impact on your …

People are addicted to social media. It has become a huge part of our daily lives, with 66% of time spent online is on social media sites, according to a study conducted by Salesforce. Facebook continues to be the most widely used platform, with nearly 80% of online Americans using the platform on a regular …

Again, Snapchat’s Q2 2018 earnings report is all kinds of sad. It included its first-ever decline in daily active users following a highly controversial decline. Snapchat’s daily active users decreased by 1.5% to 188 million this quarter, down from 191 million and a positive 2.9% user growth last quarter. Here are the key numbers for …

Teens in the US are sticky to social media. The use of social media by teens has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Today, nearly half (51%) of US teens, who ages 13 to 17, indicated that they use Facebook, notably lower than the shares who use …

In its Q1 2018 earnings report, Snapchat has just had its slowest user growth rate ever with only 191 million Daily Active Users (DAUs). That’s up from its 187 million users, and a growth rate of 2.13%. Find out more about what Snap reported in its first-quarter earnings report: Revenue: $ 230,666 million vs. 149,648 …

The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …

Geofilters are a fun and creative overlays that added to your Snap capture to share where you are, or what you’re up to. Try creating your own Snapchat geofilter by following the steps below: Design your own geofilter using Photoshop or Snapchat’s templates. Make sure to save all your files as PNG with a transparent …