Again, Snapchat’s Q2 2018 earnings report is all kinds of sad. It included its first-ever decline in daily active users following a highly controversial decline. Snapchat’s daily active users decreased by 1.5% to 188 million this quarter, down from 191 million and a positive 2.9% user growth last quarter. Here are the key numbers for …

Teens in the US are sticky to social media. The use of social media by teens has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Today, nearly half (51%) of US teens, who ages 13 to 17, indicated that they use Facebook, notably lower than the shares who use …

In its Q1 2018 earnings report, Snapchat has just had its slowest user growth rate ever with only 191 million Daily Active Users (DAUs). That’s up from its 187 million users, and a growth rate of 2.13%. Find out more about what Snap reported in its first-quarter earnings report: Revenue: $ 230,666 million vs. 149,648 …

The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …

Geofilters are a fun and creative overlays that added to your Snap capture to share where you are, or what you’re up to. Try creating your own Snapchat geofilter by following the steps below: Design your own geofilter using Photoshop or Snapchat’s templates. Make sure to save all your files as PNG with a transparent …

The third-quarter 2017 report of Snap Inc. revealed widespread weakness throughout its business. Advertising rates dropped by a rate of 60% besides the small growth rate of users. Find out more about the key highlights from Snap’s Q3 2017 earnings: Average daily active users: Achieved about 4.5 million new users to reach 178 million with …

Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …

Snapchat is a popular photo-messaging app preferred by Millennials which allow them to take photos, record videos, and send them to friends. In Q1 2017 snap reaches 166 million daily active users (DAUs) with more than 3 billion snaps were made daily. Users are spending on average 30 minutes daily. Snapchat is proving to be …