As the COVID-19 vaccine roll-out continues, and we look forward to a post-pandemic environment, students are increasingly excited about getting back to school and spending time among friends as part of the education process.
Because apparently, no one enjoyed online school.
Missing out on social interaction has had a huge impact on everyone, however, it could arguably be even more impactful for youngsters, who are still in the process of figuring out who they are, besides those daily social engagements playing a significant role in shaping their personality and perspective.
Moreover, the return to IRL school also means new shopping behaviors, and this week, Snapchat has shared some new insight into how its users are planning for the coming school year, also how they’re shopping as a result.
Note that this could help in your campaign planning – here’s a look at the keynotes.
First off, Snapchat says that the return to seeing people in real life will lead to a big uptick in fashion spend, as we can see there are more than half of Snapchatters looking to buy new clothes in preparation.
That makes a lot of sense – you can’t just keep wearing your sweatpants when you’re heading out in public.
Actually, you can, but there are clearly some considerations within that type of chic. It may communicate the personal insight that you’d want, in some cases at least.
According to the shopping trends, Snapchat also notes that over a third of Snapchatters are also planning on buying tickets for travel, accessories for their cars, recreational and hobby-based equipment, and new tech devices and accessories in preparation for the next stage, note that this provides a wide range of extra marketing and outreach considerations.
Additionally,, Snapchat also notes that, with sports also making a return, that opens up another key fashion and accessory consideration.
According to Snapchat: “Snapchatters start prepping for practices and shopping for the sports season a few weeks before the first practice. Shoes, sports apparel, and equipment are at the top of their shopping lists, and they’re taking Snapchat with them on their shopping journeys.”
Talking more about the shopping trends, Snapchat often plays a main role in influencing people’s shopping decisions, and it’s worth considering how these elements may factor into your marketing plan, as well as connecting with students, particularly, this back to school season.
There are clearly a heap more considerations within this, however, Snapchat’s notes serve as a good reminder of some of the key elements that are set to come into focus, which could help guide your planning.
Check the full report about shopping trends around the return to school here.