Case Study
How KFC Poland Use Facebook and Instagram video Ads in Rising Awareness of its Cheese Menu by 8 Points?
KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world-famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of …
Indicators
Advertising Revenues Globally Reached $493 Billion in 2016 | MAGNA
Globally, media advertising revenues grew by +5.7% in 2016, to reach $493 billion. The biggest contributors to growth were the US, China, Australia, and the UK. As a result of the 2016’s cyclical events (US elections, UEFA Football tournament, Olympic Games, Copa America) ad sales boosted despite lower than expected ratings. It worth to be …