Researches
2018 B2B Advertising & Marketing Outlook | Adweek, Dun & Bradstreet
2016 was a turning point for B2B’s use of programmatic technologies. Today, B2B marketers have a clear understanding of the benefits of automated ad-buying to making it an integral part of their marketing toolkit. They recognized that there was more to programmatic than simply retargeting. It could be used to build demand for B2B products …
Indicators
78% of B2B Marketers in North America Have a Content Marketing Strategy, 2017 | CMI & Marketing Profs
Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …