Digital Marketing Statistics & Metrics

78% of B2B Marketers in North America Have a Content Marketing Strategy, 2017 | CMI & Marketing Profs

Digital Marketing | North America

Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy.

17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to have one within 12 months.

78% of B2B Marketers Have a Content Marketing Strategy 2016 Content Marketing Institute-Marketing Profs

A Pie Chart That Shows The Percentage of B2B Marketers Who Have a Content Marketing Strategy, 2017.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.


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