Data activation is marketers using valuable data and customer insights to power the customer experience across channels.
Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why many business owners decide to use a reliable Google Sheets API, so they can have all of their valuable information in one place.
Then comes at next the prospect research solution with a rate of 57%, compared to 56% mentioned that the industry-specific data coverage is an important solution to improve the company data activation practices.
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