Digital Marketing Statistics & Metrics

66% of B2B Marketers Indicated That Reporting & Analytics is The Most Important Solution to Improve the Company Data Activation Practices, 2018 | Forrester

Digital Marketing | Global

Data activation is marketers using valuable data and customer insights to power the customer experience across channels.

Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why many business owners decide to use a reliable Google Sheets API, so they can have all of their valuable information in one place.

Then comes at next the prospect research solution with a rate of 57%, compared to 56% mentioned that the industry-specific data coverage is an important solution to improve the company data activation practices.

The Most Important Solutions to Improve Organizations Data Activation Practices

A Graph Shows The Most Important Solution Capabilities to Improve Company’s Data Activation Practices, 2018



Founded in 1983, Forrester is one of the most influential research and advisory firms around the whole world. Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unparalleled insights are grounded in annual surveys of over 650,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of its most innovative clients.Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and great purpose: to challenge the thinking of its clients in order to help them lead change in their organizations.


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