The COVID-19 outbreak has upended people’s daily lives and businesses across the world. Anyhow, in many countries, the initial acute phase of the COVID-19 outbreak has passed and we’re now entering a transitional phase; one where many countries are easing lockdowns, people are starting to return to work, not only that but also businesses are looking at ways to operate again.
This age of influence insights sheds the light on influencer marketing along with existing research on COVID-19 to dig into the impact the pandemic has had.
During the lockdown, many people have turned to many forms of entertainment to occupy their time, and this definitely reflected in their social media behaviors.
According to influencer marketing research, 72% of consumers who follow influencers in the U.S. and the UK say they’re spending more time on social media per day since the outbreak of COVID-19.
Based on the age of influence report, the following figure shows the percentage of consumers who follow influencers and say that they’re likely/unlikely to continue using social media to the same extent once restrictions are lifted.
It is completely understandable that social media platforms that consumers who follow influencers used before the COVID-19 pandemic to follow creators/influencers and the platforms they started using since the outbreak.
Based on the age of influence report, the following chart shows the percentage of consumers who follow influencers that say they used the following platforms before the outbreak:
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