Tag: Influencers

The COVID-19 outbreak has upended people’s daily lives and businesses across the world. Anyhow, in many countries, the initial acute phase of the COVID-19 outbreak has passed and we’re now entering a transitional phase; one where many countries are easing lockdowns, people are starting to return to work, not only that but also businesses are …

LoyaltyXpert is a one-stop solution for a loyalty program that offers commendable solutions integrated with powerful retention strategies. They ensure a perfect mix of functionality, affordability, and flexibility to manage and run your loyalty programs. They help you in making your business future-ready to overcome challenges that act as a hurdle in increasing customer retention …

One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with …

It is a vital key to know how to communicate with your target audience. As a marketer, it is significant to know how to reach your target audience and to engage with them to achieve your marketing goals. With more than 2 billion users of social media worldwide, social media can provide your company with …

Over the last few years, influencer marketing campaigns have become more popular, more trusted by consumers, and more profitable for businesses. A recent study showed that 78.2% of marketing professionals in Europe and the USA claimed to have worked on influencer marketing campaigns in 2017 up from 65% how have claimed the same in 2016. With …

Instagram is introducing a new dashboard in Brand Collabs Manager, enabling influencers to find and manage brand deals, and automatically share insights with brands they work with. This will potentially have significant effects on the influencer marketing industry. Instagram has made this new Brand Collabs Dashboard even more critical, as it removed engagement metrics from …

Influencer marketing is a method of social media marketing that uses endorsements and product mentions that the right influencers provide, these are individuals who have a dedicated social following that sees them as experts within their niche. Influencer marketing is effective because of the high amount of credibility that influencers have built up with their …

With around 1 billion monthly active Instagram users, it is safe to say that Instagram is the most engaged social media platform after Facebook. Furthermore, 80% of these 1 billion user accounts follow at least one business brand, signifying an opportunity for businesses to take advantage of this fact and raise their Instagram profile. In …