Women in MENA are one of the most powerful customer segments as they are the main influencers when it comes to purchasing decisions relating to the household. To gain insights into the women purchasing attitudes, aspirations, lifestyles, and behaviors in MENA read the below 10 things: On average, 8 in 10 of women in MENA are …
This study conducted by InfluencerDB’s data science team aimed to show the highest performing brands and campaigns using Instagram to market their products. The campaign was identified by campaign hashtags, looking deeply at “peaks” in the use of a hashtag to indicate a campaign. A Glance at the Best Performing Brands and Influencer Marketing Campaigns in 2018: While …
Social media provides tremendous potential for brand building. Global executives know it’s no longer a question of whether to socialize their brands but how best to accomplish it. They know also that the quality of their organizations’ online presence is an essential contributor to its overall reputation and success. Sysomos produced this tip sheet to …
Influencers are people with a large base of online followers and have established credibility over time. They use their share of voice to endorse, support, or decry products/services. Often, they affect the opinions and actions of their audiences. Influencers have become more prevalent, and more affecting on consumers decisions as 95% of consumers trust recommendations from …
84% of customers expect to see content-led emails from their favorite brands. So, marketers often struggle to generate ideas for engaging topics. While 70% of B2B marketers planning to create more content in 2017 compared to the previous year, so you need to generate enough customer-led content to fuel your marketing strategy for years to …
Social media engagement is basically like a long-term relationship takes dedication, readiness to adapt and the ability to think about the future. Here are some tips for increasing engagement on social media: Follow brands and influencers who fit your own style to increase your own follower numbers. Start posting longer captions such as sharing personal …
Influencer marketing saw explosive growth in 2016, by a majority of marketers have used the tactic, with the content being the top driver, 94% found it effective. Below are valuable key insights that can help marketers to inform their 2017 influencer marketing strategy: The 2 top benefits of influencer marketing are creating authentic content about …