Digital Marketing Guides & Strategies

The Influencer Marketing Mistakes Great Brands Don’t Make | Convince & Convert Consulting

Digital Marketing

Unlike many other media platforms, influencer marketing is founded in collaboration with a person with opinions participated with a personal brand. This leads to a little more challenging when using influencers. Brands need to be careful and obtain the perfect balance between branding a product and keeping the audiences’ trust.

That’s why “Convince & Convert Consulting” identified seven key mistakes that great brands don’t make when it comes to using influencer marketing and have written. Discover them and more NOW!

7 of the Influencer Marketing Mistakes Great Brands Don’t Make:

  1. Great Brands Understand How to Leverage Micro-influencers.
  2. Great Brands Validate Their Influencers Before Hiring.
  3. Great Brands Know How to CYA.
  4. Great Brands Allow Influencers to Be Open With Opinions and Content.
  5. Great Brands Know How to Measure Influencer Impact.
  6. Great Brands Take Influencers Beyond Social Media.
  7. Great Brands Understand That Relationships With Influencers Aren’t One-and-done.

Metrics Used by UK and US Marketing Specialists to Measure Success of Celebrity/Influencer Campaigns, Sept. 2017

Number of Pages:

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Convince & Convert Consulting

Founded in 2008, Convince & Convert Consulting, led by Jay Baer, is an experienced, highly focused analysis and advisory firm in the USA. Convince & Convert firm creates effective, best-in-class word of mouth and digital marketing strategies for the world’s most interesting organizations.

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