Influencers are people with a large base of online followers and have established credibility over time. They use their share of voice to endorse, support, or decry products/services. Often, they affect the opinions and actions of their audiences.
Influencers have become more prevalent, and more affecting on consumers decisions as 95% of consumers trust recommendations from others – even people they don’t know – over branded content. But in contrast, Three-quarter of marketers consider finding the right influencers the most challenging aspect of any influencer strategy.
In this regard, Sysomos provided this handy A-Z Guide on ‘Influencer Marketing’ to help marketers navigate the search. The guide also provides them with guidance on how to grow, maintain, and maximize ROI from their influencer relationships.