Digital Marketing Guides & Strategies

The A-Z Guide to Telling Your Brand Story To, Through, and With Influencers | Sysomos

Digital Marketing

Influencers are people with a large base of online followers and have established credibility over time. They use their share of voice to endorse, support, or decry products/services. Often, they affect the opinions and actions of their audiences.

Influencers have become more prevalent, and more affecting on consumers decisions as 95% of consumers trust recommendations from others – even people they don’t know – over branded content. But in contrast, Three-quarter of marketers consider finding the right influencers the most challenging aspect of any influencer strategy.

In this regard, Sysomos provided this handy A-Z Guide on ‘Influencer Marketing’ to help marketers navigate the search. The guide also provides them with guidance on how to grow, maintain, and maximize ROI from their influencer relationships.

The 8 Ways To Build Your Brand Using Social Media:

  • Find the Right Influencers
  • Identify and build meaningful relationships with key influencers
  • It’s All About Maintenance
  • Get the most out of your relationships with regular give and take
  • Skip the Jargon
  • Keep in mind the language you’re using to share your message
  • Expand Your Reach
    • Broadcast your key messages and drive more results
Some Stats Shows the Proven Results of Influencer Marketing

Some Stats Shows the Proven Results of Influencer Marketing

Number of Pages:

  • 27 Pages


  • Free


Founded in 2007, Sysomos is a Toronto-based social media analytics company; equips the world’s best digital marketers with the technology they need to demonstrate and optimize the value of their work.Sysomos's unified, insights-driven social platform is designed to help marketers and agencies search, discover, listen, publish, engage, and analyze at scale across earned, owned, and paid in a highly efficient and effective way that makes them look like a rock star every day.


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