Influencer marketing engagement is Important in digital marketing, the coming of the internet and social media has changed the entire marketing and advertising industry. Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations by sharing an influencer’s content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of an actively engaged audience.
Take a glance at the top benefits of influencer marketing in 2019:
- Generating engagement is ranked as the top benefit of using influencer marketing at a rate of 48%.
- Create authentic content is ranked as the second top benefit of influencer marketing by surveyed marketers at a rate of 37%.
- Generating word of mouth come at next as a top benefit of influencer marketing at a rate of 37%.
- Subtle brand placement also listed as a benefit of using influencer marketing at a rate of 26%.
A Graph Shows The Top Benefits of Influencer Marketing, 2019.