Digital marketing is an opening window of opportunities for both B2B and B2C marketers to promote their companies on a wide range of channels, including websites, email, social media, organic search, paid search, mobile and display ads, before planning an effective digital marketing strategy, marketers need to understand the various different channels, including the advantages and disadvantages.

Take a glance at the Indian B2B & B2C marketers primary online channels in 2018:

• Website marketing is ranked as the most used online marketing channel by B2B marketers in 2018 as their primary online marketing channel with a rate of 75%, while B2C marketers mentioned that social media marketing was their primary online marketing channel with a rate of 83%.
• Email marketing is were ranked as the second most used online marketing channel by B2B marketers in 2018 with a rate of 72%, while B2C marketers reported that search marketing was their second primary online marketing channel with a rate of 74%.
• Social media marketing was the primary online marketing channel for both B2B & B2C marketers with a rate of 80%.

A Graph Shows The Indian Marketers Online Marketing Channels in 2018.