AI: 3 out of 4 B2B marketers use generative tools We inquired about the application of generative AI in content and marketing, finding a significant trend: 72% of participants engage in experiments with generative AI tools. However, the absence of established standards presents challenges. Robert comments, “Generative AI introduces a revolutionary capacity to content marketing …
Significant shifts in buying group behavior and business dynamics are challenging frontline B2B marketing teams responsible for driving revenue, including demand marketing, account-based marketing (ABM), and customer marketing. Traditionally viewed as lead generators for the sales team, these marketers are adapting by responding to evolving buyer behaviors, embracing digital transformation, enhancing technical capabilities, and aiming …
Indian Marketers upgrade their digital marketing tactics every single year, either by using new digital marketing channels or by switching tactics, Digital marketing is an opening window of opportunities for both B2B and B2C marketers to promote their companies on a wide range of channels, including websites, email, social media, organic search, paid search, mobile …
Data activation is marketers using valuable data and customer insights to power the customer experience across channels. Surveyed B2B marketers indicated that reporting and analytics is the most important solution to improve the company’s data activation with a rate of 66%, while CRM integration is ranked as the second important solution with a rate of 64%. There is no wonder why …
2020 is a year of inflection; the pandemic, remote working, social justice, besides the influence of technology on work and society that have created challenges and opportunities politically, socially, commercially, professionally, and economically. Without further ado, let’s go through this B2B decision-maker report. Who Are the BETAs? According to the B2B decision-maker report, the name …
Porter Holloway is a digital marketing agency that provides data services, web development, and lead generation services for B2B companies. They manage SEO, PPC, and email campaigns to generate more sales qualified leads for sales teams. Porter Holloway Scope of Services: Paid Media SEO (Search Engine Optimization) Content Marketing Marketing Automation Customer Data Platforms
Do you worry that your B2B company can’t build a presence on social media successfully? You’re not alone. There are many B2B company owners who wonder how they might engage people through social media content. The misconception is that B2B is too boring of a topic for people to get excited about engaging with on …
Many B2B businesses have jumped on the eCommerce bandwagon in recent years as they watched competitors increase market share by giving today’s B2B buyers what they want: a convenient way to shop and buy online, while some B2B buyers still prefer face-to-face interactions with salespeople, most of today’s B2B customers want to buy online. This …