Tag: Word of Mouth

When you are in a B2B industry like transportation, your marketing doesn’t revolve around prompting the buyers to buy. Instead, as a marketer, your job is to be on the top of your mind when they have decided to buy the services or products. Digital marketing for the B2B industry depends on credibility and authority. …

Product marketing is a field in which the methods for success are free-form and the potential for success is untapped. With the number of technological innovations that have occurred over the past decade, marketing is a field that is exciting and fresh to work in. Finding strategies for growth, whilst not simple, is a fun …

Brand reputation is critical to success in the business world, but it is also an area that many businesses struggle with. Consumers will always go with a company that has a positive reputation because it is likely that they will have a good experience, but what does this mean for a company that hasn’t been …

In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …

Influencer marketing engagement is Important in digital marketing, the coming of the internet and social media has changed the entire marketing and advertising industry. Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations by sharing an influencer’s content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of …