Digital Marketing Statistics & Metrics

The Key TikTok Stats Every Marketer Needs to Know in 2020 | GlobalWebIndex

Social Media Insights | Global

One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with more than 33 million downloads. Moreover, the total downloads for Google Play and App Store are 1.5 billion times.

It is reported that 44% of TikTok users are outside of china are 16-24 years old and 80% are either Millennials or Gen Z. Moreover, TikTok users are 1.8x as likely as the average internet user to want brands to be “young” as they mentioned, in addition to wanting brands to be also cool, trendy, bold, and exclusive.

Putting aside the youthful TikTok users, TikTok is a useful social media platform for every marketer as it enables them to partner up with the platform influencers to create highly entertaining content.

What Marketers Need to Know About TikTok in 2020

Marketers need to take advantage of TikTok because of the ability to partner up with influencers to create high engagement content, another thing to bear in mind, the popular the content is the more time it will stick around.

Research shows that users evaluate older content on social media platforms differently, in light of that content can still exist in the endless feed of videos.

However, there was a good move from TikTok back in September when it launched its database called TikTok Marketplace where brands are able to search for influencers and see who to partner up with.

Moreover, Companies wanting to launch a sponsored campaign on TikTok can now browse major accounts and understand user demographics along with search by parameters like audience analysis, content creation topics as well as follower count.

The chart below shows how TikTok users want brands to be like;

TikTok Stats 2020: The behavior of Tiktok Users Towards Brands

A Figure Shows Some of the behavior of Tiktok Users Towards Brands

  • As shown, the majority of TikTok users want their brand to be smart with a percentage of 66%.
  • 61% of TikTok users want their brand to be reliable.
  • 58% of TikTok users want their brand to be innovative.

Related Guide: How to Use TikTok for Marketing 2020

Behaviors of TikTok Users 2020

Moreover, it is handy to know the behaviors of TikTok engagers, the chart below shows it all

The Main TikTok Stats For Marketers in 2020 | DMC

A Graph Shows the Behaviors of TikTok Engagers

  • TikTok Engagers who tops the list with 68% are who watched someone else’s video.
  • In Addition, TikTok users who engaged by liking someone else’s video are 63% and in second place.
  • There are 63% of TikTok engagers who followed someone else.
  • The least percentage goes to people who uploaded a “React” video with 41%.

Related Guide: Your Ultimate TikTok Marketing Guide for Beginners 2020 | Influencer Marketing Hub

The Top 7 TikTok Stats in 2020 

  • TikTok is ranked as the topmost downloaded app in Apple’s iOS App Store. The app beats out other social media platforms such as YouTube, Instagram, Facebook Messenger, and WhatsApp.
  • Aside from that, in 2019, India was responsible for a huge number of downloads which is 277.6 million downloads, and that makeup almost half of the number of downloads in the entire year which is 45%. In other words, this is 60% of the total number of downloads in India.
  • The download percentage in the US is 8.2% which makes 123.8 million downloads in 2019.
  • China and India make up more than 40% of the total number of TikTok app downloads.
  • On the other side, there are 90% of all TikTok users access the app on a daily basis, moreover, the average time TikTok users spend on the app is 52 minutes.
  • Other than that, TikTok is available in 75 languages, and in 155 countries.
  • Additionally, it was reported that there was an average number of more than 1 million videos viewed every day in a year.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


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