One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with more than 33 million downloads. Moreover, the total downloads for Google Play and App Store are 1.5 billion times.
It is reported that 44% of TikTok users are outside of china are 16-24 years old and 80% are either Millennials or Gen Z. Moreover, TikTok users are 1.8x as likely as the average internet user to want brands to be “young” as they mentioned, in addition to wanting brands to be also cool, trendy, bold, and exclusive.
Putting aside the youthful TikTok users, TikTok is a useful social media platform for every marketer as it enables them to partner up with the platform influencers to create highly entertaining content.
Marketers need to take advantage of TikTok because of the ability to partner up with influencers to create high engagement content, another thing to bear in mind, the popular the content is the more time it will stick around.
Research shows that users evaluate older content on social media platforms differently, in light of that content can still exist in the endless feed of videos.
However, there was a good move from TikTok back in September when it launched its database called TikTok Marketplace where brands are able to search for influencers and see who to partner up with.
Moreover, Companies wanting to launch a sponsored campaign on TikTok can now browse major accounts and understand user demographics along with search by parameters like audience analysis, content creation topics as well as follower count.
The chart below shows how TikTok users want brands to be like;
Related Guide: How to Use TikTok for Marketing 2020
Moreover, it is handy to know the behaviors of TikTok engagers, the chart below shows it all