Tag: Millennials

Gen Alpha wants all people to be treated equally and to be protected from bullying. Representation in entertainment is a top priority for those in minority communities. Inclusion and diversity are important to these future consumers, and just seeing characters who resemble themselves is a big draw for them. Their preferences are shifting toward world-building …

Millennials are not going to stay millennials because they’re approaching middle age and that means their younger counterparts are stepping into senior workplace roles. In return, greater financial independence, opening the door to products they couldn’t previously afford. Moreover, they gradually spend more time using online media, their overall time online is also lower than …

Millennials are also known as Generation Y or Gen Y. Millennials are the demographic cohort following Generation X and preceding Generation Z. Millennials are individuals who were born between the 1980s and early 2000s. They are considered to be the most connected generation, as they grew up during the internet age where people communicate through …

According to the millennials in 2021 report, millennials are slowly becoming the benchmark of consumer behavior. Also, despite numerous setbacks, millennials remain positive. Furthermore, looking back at the beginning of 2020 they represented the single largest generation in the global full-time workforce (65%). Let’s check these millennials’ insights in 2021. 46% of Millennial Freelancers Are …

We can see that millennials are slowly becoming the benchmark of consumer behavior. Also, despite numerous setbacks, millennials remain positive. On the other hand, gaming shines through in every aspect of millennials’ lives – from their interests and entertainment behaviors, to what influences them as consumers; and the COVID-19 pandemic has accelerated this. Let’s get …

One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with …

Social media has become an important and essential part of our everyday life. Even amid the ongoing events and the COVID-19 pandemic, social media use is getting an obvious increase. It is either people staying at home and entertaining themselves, working remotely, or studying online. One way or another you will have to use social …

Recently in 2019, GlobalWeblndex released its outstanding study that profiling Millennials characteristics and examining their digital attitudes and digital behaviors. The full study is available for free to download, but here are some of the key findings related to millennials social media usage and their top social media platforms and what they mean for brands. …