Tag: Millennials

One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with …

Social media has become an important and essential part of our everyday life. Even amid the ongoing events and the COVID-19 pandemic, social media use is getting an obvious increase. It is either people staying at home and entertaining themselves, working remotely, or studying online. One way or another you will have to use social …

Recently in 2019, GlobalWeblndex released its outstanding study that profiling Millennials characteristics and examining their digital attitudes and digital behaviors. The full study is available for free to download, but here are some of the key findings related to millennials social media usage and their top social media platforms and what they mean for brands. …

While the importance of the holiday seasons in the United States has stayed consistent, almost everything else has changed… The way US people shop; The way they get gift ideas; How to best reach them with marketing and advertising; All of this is changing rapidly, making seasoned holiday marketers reevaluate their holiday marketing strategies. To …

Asia is already one of the world’s largest e-commerce marketplaces and continues to grow rapidly. However, there is a wide diversity among economies in e-commerce development. The majority of shoppers in Asia prefer to shop online rather than in stores, although the extent of this varies by each country. While Millennials were most in favor …

Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. A customer advocacy brand can consist of a value network of multiple online and offline partner brands. Their offering departs from the tradition where sellers compete to offer part-solutions …

Millennials are an essential ingredient in the development of e-commerce. Having grown up socializing and shopping online, the use of this e-commerce generation will continue to grow along with their discretionary income. Although millennials do not like pop-up publicity, the graphics are very effective at capturing their attention and will repeatedly visit a website that …

Millennials are coming of age – the youngest are exploiting technology in ways we never anticipated. Meanwhile, the oldest of them are hitting the peak of their greatest purchasing power. Millennials; the first digitally native generation now ranges in age from 19 to 39. Their buying power is undeniable; many of Millennials might be homeowners, …