Despite current global economic growth, expansion and opportunity, millennials and generation Z are expressing uneasiness and pessimism about their careers, their lives and the world around them, In order to keep the millennial generation analytically meaningful, and to begin looking at what might be unique about the next cohort, The millennial generation includes some of …
Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …
Millennials’ buying power looks set to surpass that of all generations before them, and retailers will need to work hard to meet their demands, they’re influencing trends and redefining buying habits. Millennials use mobile for everything from social media and chat, to online research and purchasing. This behavior makes it essential for brands and retailers …
Millennials have a strong desire to remain informed about brands and building close relationships with them. Social media platforms have managed to bridge the gap between brands and consumers, making it easier for millennials to interact, engage & stay updated with news about their beloved brands. Staying positive on social media and connecting with customers …
Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform. The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing …
A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …
A recent survey conducted by Checkout.com on 1,500 UK shoppers demonstrated the shopping behaviour of all generations to gain a better understanding of how they shop, how they feel when shopping, how long they spend shopping, what influences their perception of brands, and how they like to pay. Take a glimpse at the top line …
Conducted in partnership with Socratic Technologies, Worldpay has conducted a survey on over 1000 consumers to understand their shopping behavior and preference during their holiday shopping season 2018. The respondents varied from males, females, Gen Z, Millennials, Gen X, Baby Boomers, and also Retirees. Snapshot of the Holiday Shopping Insights in 2018: 76% of consumers plan …