Stats of 2019: MENA's Millennials Online Shoppers & Internet Users

Digital Marketing Researches & Reports

MENA’s Millennials Decoded: A Glimpse Into MENA’s Most Disruptive Generation, Sep. 2018 | Ipsos

Consumer Behavior | Middle East

Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living.

In order to better understand this generation, Ipsos in MENA launched its “2018 MENA’s Millennials Decoded” report, the first and most comprehensive syndicated study in the region covering this segment.

Enlightening Insights Into the Digital Lifestyle of Millennials in MENA – 2018:

  • 43% of MENA’s Millennials have installed/used food delivery apps, 40% have installed/used ride-hailing apps (e.g. Uber & Careem), and 36% have installed/used mobile apps for exercise/activity.
  • 4 in 10 of MENA’s Millennials have shopped online.
  • Online shoppers in MENA mostly shop via e-commerce websites (43%), while 27% have done so through social media and 24% have done so through mobile shopping apps.
  • The UAE (88%) and KSA (79%) held the highest percentages of online shoppers. Tunisia comes next with a rate of 56%, followed by Iran, Kuwait, Egypt, Jordan, and then Morocco.

A Figure Shows Some Stats About Online Shopping in MENA Region by Millennials in 2018

Headline Results of Social Media Users’ Attitudes in MENA Region in 2018 – A Focus on Millennials:

  • 78% of Millennials in MENA share content online at least once a week.
  • Millennials aren’t only engaged socially with friends and friends but are also following brand and product news and trends.
  • 39% of them engage, like and comment on other people’s posts.

Headline Results of Online Shoppers’ Attitudes in MENA Region in 2018 – A Focus on Millennials:

  • Roughly three-quarters of MENA’s Millennials have Interacted With a brand.
  • Although millennials are more likely to be loyal to brands they have bought from, they are not willing to give a company they had a bad experience with another chance.
  • MENA’s Millennials online shoppers prefer to be well-informed before making any purchase. 64% of them always look for the best offers and deals available, and 60% look for information before making a purchase.
Top Reasons for MENA's Millennials Interacting With Brands in 2018 - Ipsos in MENA launched its “2018 MENA’s Millennials Decoded” report, the first and most comprehensive syndicated study in the region covering this segment

An Image Shows the Top Reasons for MENA’s Millennials Interacting With Brands in 2018

Number of Pages:

  • 26 Pages

Pricing:

  • Free

Methodology:

Data is based on a quantitative face to face interviews with 5,600 millennials aged 18-35 years across 8 MENA countries (KSA, Kuwait, UAE, Iran, Morocco, Tunisia, Egypt, and Jordan). Besides 16 qualitative digital immersions.

Ipsos

Market Research

Founded in France in 1975, Ipsos has grown into a global research Group with a strong presence in all key markets in 89 countries. Ipsos is one of the world’s leading independent market research companies worldwide controlled and managed by research professionals.Ipsos researchers assess market potential and interpret market trends. They develop and build brands, help clients build long-term relationships with their customers, test advertising and study audience responses to various media and measure public opinion around the globe.Ipsos takes an approach that combines the skills in its lines of specialization to deal with its clients’ issues and offer them innovative and comprehensive solutions to make the world easier and faster in order to navigate and inspires our clients to make smarter decisions.
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