/ Researches / MENA’s Millennials Decoded: A Glimpse Into MENA’s Most Disruptive Generation, Sep. 2018 | Ipsos
MENA’s Millennials Decoded: A Glimpse Into MENA’s Most Disruptive Generation, Sep. 2018 | Ipsos
Consumer Behavior|Middle East
Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living.
In order to better understand this generation, Ipsos in MENA launched its “2018 MENA’s Millennials Decoded” report, the first and most comprehensive syndicated study in the region covering this segment.
Enlightening Insights Into the Digital Lifestyle of Millennials in MENA – 2018:
43% of MENA’s Millennials have installed/used food delivery apps, 40% have installed/used ride-hailing apps (e.g. Uber & Careem), and 36% have installed/used mobile apps for exercise/activity.
4 in 10 of MENA’s Millennials have shopped online.
Online shoppers in MENA mostly shop via e-commerce websites (43%), while 27% have done so through social media and 24% have done so through mobile shopping apps.
The UAE (88%) and KSA (79%) held the highest percentages of online shoppers. Tunisia comes next with a rate of 56%, followed by Iran, Kuwait, Egypt, Jordan, and then Morocco.
A Figure Shows Some Stats About Online Shopping in MENA Region by Millennials in 2018
Headline Results of Social Media Users’ Attitudes in MENA Region in 2018 – A Focus on Millennials:
78% of Millennials in MENA share content online at least once a week.
Millennials aren’t only engaged socially with friends and friends but are also following brand and product news and trends.
39% of them engage, like and comment on other people’s posts.
Headline Results of Online Shoppers’ Attitudes in MENA Region in 2018 – A Focus on Millennials:
Roughly three-quarters of MENA’s Millennials have Interacted With a brand.
Although millennials are more likely to be loyal to brands they have bought from, they are not willing to give a company they had a bad experience with another chance.
MENA’s Millennials online shoppers prefer to be well-informed before making any purchase. 64% of them always look for the best offers and deals available, and 60% look for information before making a purchase.
An Image Shows the Top Reasons for MENA’s Millennials Interacting With Brands in 2018
Number of Pages:
Data is based on a quantitative face to face interviews with 5,600 millennials aged 18-35 years across 8 MENA countries (KSA, Kuwait, UAE, Iran, Morocco, Tunisia, Egypt, and Jordan). Besides 16 qualitative digital immersions.
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