The influence of social media has been felt in the recent political uprisings in the Arab world. In the Arab region, the tools of social media played a crucial role in mobilizing. Whether it is Facebook, Twitter, YouTube, Google or Blogs, they all have found themselves central to the uprisings in an unprecedented way. The …
Social media platforms have become an essential part of people’s life. It has made a substantial impact on the way how they communicate with each other within the past decade. It has made communication more efficient and easier. Social media platforms are being used by people of all ages for many different reasons. People communicate …
With infectious passion and out of the box ideas, Creative Percept digital marketing agency in Dubai takes great pride in introducing itself as a catalyst for your branding and marketing needs. Operating from Dubai, the United Arab Emirates as its headquarters, creative percept offers a highly-efficient and certified team of professionals to either rejuvenate an …
COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …
As the Middle East and Africa transition from that of a cash-driven economy to a digital one coupled with a young, dynamic, and rapidly growing population, the region is attracting a lot of attention. When it comes to its online population, the Middle East and African region boast the lowest internet penetration rate, at only …
As the COVID-19 continuing to spread fast in the majority of the countries and keeping most people worldwide at their houses, the media consumption has increased. However, with the economic slowdown impacting supply chains and markets obstructed by the virus, many advertisers are delaying or pulling spend- meaning increases in media engagement are not translating …
Parents are always looking out for their children and with the evolution of technology and children using the Internet. Even though the Internet is a good place to find whatever you are looking for, it has another side that parents would not like their children to be exposed to. Amidst what the entire world is …
Due to the unavoidable lockdown, gatherings cancelation and staying home to slow the accelerated spread of the coronavirus pandemic. We need to think of ways to entertain ourselves and stay connected with everyone. Reading a book, watching movies or series, re-connecting with your family, take a break from everything and re-charge your energy; these are …