Tag: Internet Users

Building an eCommerce solution today is hard, it is about defining both a technical and customer-centric vision for companies and brands, and then working out how to strike a fine balance between being able to realize the strategic vision and leveraging prebuilt features from various services and platforms to support that vision. However, the traditional …

Product reviews and ratings are popular tools to support the buying decisions of consumers. These tools are also valuable for online retailers, who use rating systems in order to build trust and reputation in the online market. Many online shops offer a quantitative rating, textual reviews or a combination of both. Online reviews increase the …

Smart homes and home automation are ambiguous terms used in reference to a wide range of solutions for controlling, monitoring and automating functions in the home. Smart homes and the internet of things IoT are two interconnected trends dating back to the late 1990s-2000s. Without the IoT, the ability of the internet to connect different …

Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn. The platform owes its speedy expansion to …

The Alpha generation is overloaded with messages from brands, choosing the right channels including relevant trusted advisors like online influencers will be critical if you want to cut through all the noise to reach the next generation of shoppers. But just as important is ensuring that the journey from social media to a site is …

The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest. Social networks have evolved into multi-media platforms, digital consumers are now …

Influencer marketing on social media involves interactions with influential people to drive a brand’s message and products to the world market. Influencer marketing is simply the action of marketing through influencers. This form of marketing goes hand-in-hand with creating messages that are carried by influencers to enhance the extent of brand awareness towards consumer segmentations. …

Privacy is currently a topic of widespread societal interest and debate as digital technologies generate and trade in personal data on an unprecedented scale. The calls of industry and government alike proclaim the social and economic benefits to be had from personal data and run alongside a steady flow of scare stories detailing its misuse …