There is a growing global trend to consider pets as part of the family. In fact, millions of people around the world love their pets, enjoying their companionship, going for walks, playing and even talking to them. And there is evidence suggesting that attachment to pets is good for human health and even helps build …
Do you know that a quarter of Americans plan to shop online during this Halloween and the total expected spendings by Americans during Halloween 2019 is $8.8 billion? So, how can you stand against your competitors during this scary holiday and get your slice of the cake?! Just with a little bit of work and creativity, …
Building an eCommerce solution today is hard, it is about defining both a technical and customer-centric vision for companies and brands, and then working out how to strike a fine balance between being able to realize the strategic vision and leveraging prebuilt features from various services and platforms to support that vision. However, the traditional …
Product reviews and ratings are popular tools to support the buying decisions of consumers. These tools are also valuable for online retailers, who use rating systems in order to build trust and reputation in the online market. Many online shops offer a quantitative rating, textual reviews or a combination of both. Online reviews increase the …
Smart homes and home automation are ambiguous terms used in reference to a wide range of solutions for controlling, monitoring and automating functions in the home. Smart homes and the internet of things IoT are two interconnected trends dating back to the late 1990s-2000s. Without the IoT, the ability of the internet to connect different …
Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn. The platform owes its speedy expansion to …
The Alpha generation is overloaded with messages from brands, choosing the right channels including relevant trusted advisors like online influencers will be critical if you want to cut through all the noise to reach the next generation of shoppers. But just as important is ensuring that the journey from social media to a site is …
The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest. Social networks have evolved into multi-media platforms, digital consumers are now …