Tag: Internet Users

As marketers tend to think that their content is always great, by providing value in a fun, memorable way, speaking to their audience in a manner that they enjoy. While it would be great if that were true, the sad reality is that if marketers aren’t careful, their content can do more harm than good. …

Mobile advertising is a rapidly growing sector providing brands, agencies, and marketers the opportunity to connect with consumers beyond traditional and digital media directly on their mobile phones. When designing a mobile advertising campaign, there are multiple channels available to reach the consumer. Those include Mobile Web sites, mobile applications, mobile messaging and mobile video. …

The portrait of trust in institutions gives brands a reason to be uneasy, commerce is increasingly digital and if consumers don’t have confidence in the accuracy of online information regarding a brand or its products, they’re less likely to purchase. Reading online reviews is prior for consumers to make purchases, both brands and consumers have …

In the last years, the growth of the e-commerce industry in India has been phenomenal as more shoppers have started discovering the benefits of using this platform. There is enough scope for online businesses in the future if they understand the Indian shopper’s psyche and cater to their needs. Internet is changing the way consumers …

In terms of online communication, when customers see banner ads or online promotion, these advertisements may attract customers’ attention and stimulate their interesting particular products. Before they decide to purchase, they will need additional information to help them out. If they do not have enough information, they will search through online channels such as online …

A cryptocurrency is a digital asset designed to act as a medium of exchange that uses strong cryptography to secure financial transactions, managing the generating of additional units and verify the transfer of assets. Cryptocurrency holders are well-educated professionals in technical, information technology and financial industries the most. Cryptocurrency holders have traditionally been associated with …

Consumer behavior has been defined as the “acquisition, consumption and disposition of products, services, time and ideas by decision-making units”. It is the study of individuals or groups select, purchase, use or dispose of products, service, ideas, or experiences to satisfy needs and desires. Generation X, those born between 1964 and 1982, often get ignored …

Retailers need to provide an outstanding online shopping experience. For most Canadians, online purchasing is no longer mysterious and, for many, it is the preferred way to shop. A detailed survey conducted by Canada Post demonstrates that Canadian online shoppers’ confidence when buying online is increasing. E-Commerce offers fantastic opportunities to firms that can provide …