Digital Marketing Statistics & Metrics

Top Millennials Social Media Platforms Usage Motivations, 2019

Social Media Insights | Global

Nowadays, social networking sites (SNS) is one of the fastest growing Internet aspects. Also, social media platforms have encouraged social interaction in a virtual environment. There is no doubt about the extensive use of social media by the millennial generation, millennials utilize social media to fulfill various intrinsic and extrinsic needs. While they use numerous communication tools, one social media platform does not replace another. Social media usage motivations can shed light onto the intricate mechanisms behind the important aspects of social media platforms, such as site adoption, participation, information seeking, and the privacy of users. The trend towards using social media as a source for news consumption or entertainment indicates how behaviors are continuing to evolve in the social media arena.

Take a glance at the top millennials social media usage motivations, 2019:

  • Staying up to date with news and current events are ranked as the main reason for using social media platforms by surveyed millennials with a rate of 42%.
  • Finding funny or entertainment content is ranked as the second top reason for using social media platforms by surveyed millennials with a rate of 41%.
  • Staying in touch with what friends are doing come next as a reason for using social media platforms by surveyed millennials with a rate of 39%.
  • Filling spare time also listed as a social media usage motivation by surveyed millennials with a rate of 38%.
Top 10 millennials social media motivations 2019

A Graph Shows The Top 10 Millennials Social Media Usage Motivations, 2019.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


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