Nowadays, social networking sites (SNS) is one of the fastest growing Internet aspects. Also, social media platforms have encouraged social interaction in a virtual environment. There is no doubt about the extensive use of social media by the millennial generation, millennials utilize social media to fulfill various intrinsic and extrinsic needs. While they use numerous communication tools, one social media platform does not replace another. Social media usage motivations can shed light onto the intricate mechanisms behind the important aspects of social media platforms, such as site adoption, participation, information seeking, and the privacy of users. The trend towards using social media as a source for news consumption or entertainment indicates how behaviors are continuing to evolve in the social media arena.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019