Rival IQ has released its 2020 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Instagram, Facebook, and Twitter against your competitors across these.

Focusing on Instagram, it’s clear that Instagram isn’t just for personal use only anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience.

It is important to consider the Instagram engagement rate while working on Instagram marketing strategy nowadays.

Let’s dive into details and take a look at Instagram engagement in 2020 versus 2019…

Instagram Engagement Rate Across Industries 2020 Vs. 2019:

The most common post on Instagram is an image post. When posting images, it’s important to share a variety of photos. The variety will show that the brand is diverse and engaging followers in different ways. It’s also important to remember that Instagram users are looking for genuine posts from brands, not blatant advertisements.

The Average Instagram Engagement Rate in 2020:

It is obvious that Instagram engagement rates decreased this year unlike last year as shown in the chart below.

A Graph Shows the Average Instagram Engagement Rate Per Post Across Industries —2020 Data

• As shown the average Instagram engagement rate across all industries has reached 1.22%.
• On the other hand, the median posting frequency on Instagram is 0.62 posts per day. it declined by just 5%.
• However, the Higher Education engagement is 3.57% and it is the winner across all industries.

The Average Instagram Engagement Rate in 2019:

Comparing Instagram engagement rate 2020 to last year’s engagement rate we can see that:

• The higher Ed industries are ranked as the top industries with average engagement rate per post on Instagram of 3.96%.
• Sports teams and non-profits industries come next with an average engagement rate per post on Instagram of 2.40%.
• Influencers also listed with an average engagement rate per post on Instagram of 1.97%.

A Graph Shows The Average Engagement Rate Per Post on Instagram by Industries—2019 Data

Related Post: The Average Facebook Engagement Rate Across Industries Benchmarks 2020 Vs. 2019

The Average Posts Per Day on Instagram Across Industries in 2020 VS 2019:

Instagram Average Posts per Day in 2020:

A Figure Shows the Average Posts per Day on Instagram Across Industries— 2020 Data

• Sports Teams’ industries continue to rank in the first place with the highest average posts per day on Instagram with a rate of 1.76.
• However, the median across all industries has decreased to 0.62 posts per day.

Instagram Average Posts per Day in 2019:

A Graph Shows The Average Posts Per Day on Instagram Across Industries—2019 Data

• The sports teams are ranked as the industry with the highest average posts per day on Instagram with a rate of 1.56 posts.
• Fashion industries come next with average posts per day on Instagram with a rate of 1.07 posts.
• The health and beauty industry also listed with an average of posts per day rated with 1.06 posts.

Instagram Posts VS. Engagement Rate Across Industries 2020 Vs. 2019:

The Average Instagram Posts Vs. Engagement Rate Across Industries in 2020:

A Figure Shows the Relation Between the Average Facebook Posts and Engagement Rate Across Industries—2020 Data

• Higher Education industry is still ranked as the top industry with 4% engagement rate and posts per day rate of 0.45.
• Sports teams’ industries come in second place with an Instagram engagement rate of 2.40%, and Instagram posts per day rate of 1.8.

Instagram Posts VS. Engagement Rate Across Industries in 2019:

A Figure Shows Instagram Posts VS. Engagement, 2019.

• The Higher Education industry is ranked as the industry with the highest Instagram engagement rate of 3.96%, and Instagram posts per day rate of 0.49.
• Sports teams’ industries come at next with an Instagram engagement rate of 2.40%, and Instagram posts per day rate of 1.56.