Tag: Instagram Engagement

On Thursday, Instagram launched their new messaging app ‘Threads’. The app is meant to simplify communication with close friends. Moreover, the app offers users an easy way to share statuses to let close friends know what they’re up to. “For your smaller circle of friends, we saw the need to stay more connected throughout the …

Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn. The platform owes its speedy expansion to …

The various social media channels have greatly eased the reconnecting of old friends and making of new ones. Barriers are disappearing, social circles are growing with all this appeals to people’s need to connect with communities of like-minded people, or people with similar interest. Social networks have evolved into multi-media platforms, digital consumers are now …

Social media marketing plays an integral role in a business’ marketing communication today. It is an entirely new way to reach your main audience and communicate with your customers. There are many success stories for marketing in social media. The fact that Instagram has the ability to attract a bunch of famous people to set …

If you have Instagram, you have Stories… In 2019, Instagram dominates over 1 billion monthly active users, with more than 500 million accounts on Instagram are using stories on a daily base, According to the Instagram official data. Instagram is a very attractive channel for companies/brands that wish to use visual media as a mean …

Instagram target audience research should be one of the first things on the list when developing an Instagram strategy. No matter what industry you work in, it pays to build a presence on Instagram. But if you really want to get ahead, you need to know the platform and your audience, including what kinds of …

Today, businesses and advertisers have many available options for their digital marketing mix. Yet, few are having a moment quite like Instagram Video Ads. More than 2 million advertisers use Instagram to reach the social network’s 1 billion active users at a time. Moreover, statistics saw an 80% increase in time spent watching Instagram videos. …

It’s clear that Instagram isn’t just for personal use only anymore. It’s now a global platform that allows brands to humanize their content, recruit new talent, showcase products, and inspire their audience. Importance of Instagram marketing strategy nowadays. Social media marketing supports in increasing brand awareness. And it is important for companies to reach consumers, …