Digital Marketing Statistics & Metrics

The Average Facebook Engagement Rate Across Industries Benchmarks 2020 Vs. 2019

Social Media Insights | Global

Rival IQ has released its 2020 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Facebook, Twitter, and Instagram against your competitors across these.

Regarding Facebook, it represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. So, In this post, we’re focusing on Facebook engagement rate across industries benchmarks.

As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions on what ways to communicate with our audience.

Facebook Engagement Rate Across Industries 2020 Vs. 2019:

Engagement is defined as a measurable interaction on social media posts, including likes, comments, favorites, shares, and reactions. The engagement rate is calculated based on all these interactions divided by the total of the followers/fans count.

The Average Facebook Engagement Rate in 2020:

  • The all-industry Facebook median engagement rate stayed flat in 2020, it was 0.09% across all industries.
  • However, industries decreased their posting frequency on Facebook by about 14% this year.
  • The top Facebook performer is “Sports Teams”. It posted 2x the median posts per day.
  • On the other hand, Media’s performance shows that more frequent is not always good.
A Graph Shows the Average Facebook Engagement Rate Per Post Across Industries 2020

A Graph Shows the Average Facebook Engagement Rate Per Post Across Industries —2020 Data

The Average Facebook Engagement Rate in 2019:

  • The alcohol industry is ranked as the top industry with average engagement rate per post on Facebook of 0.14%.
  • Sports teams, non-profits, hotels & resorts come next as industries with an average engagement rate per post on Facebook of 0.13%.
  • Food & beverage, higher Ed, and influencers also listed as industries with average engagement rates per post on Facebook of 0.12%.
Facebook Average Engagement Rate by Industry 2019 | DMC

A Graph Shows the Average Engagement Rate Per Post on Facebook by Industries—2019 Data

Related Post: The Average Instagram Engagement Rate Across Industries Benchmarks 2020 Vs. 2019

The Average Posts Per Day on Facebook Across Industries in 2020 VS 2019:

Facebook Average Posts per Day in 2020:

  • The media industry is still ranked as the industry with the highest average posts per day on Facebook with a rate of 7.51 posts, even though it decreased than last year.
  • The median across all industries is 0.83 posts per day.
  • The Sports Teams industry ranked second place with an average post per day on Facebook with a rate of 3.43.
 The Average Facebook Engagement Rate by Industry 2020 | DMC

A Figure Shows the Average Posts per Day on Facebook Across Industries— 2020 Data

Facebook Average Posts per Day in 2019:

  • The media industry is ranked as the industry with the highest average posts per day on Facebook with a rate of 8.18 posts.
  • Sports teams come next with average posts per day on Facebook with a rate of 2.95 posts.
  • The retail industry also listed with an average of posts per day rated with 1.13 posts.
Average posts per day on Facebook across industries

A Graph Shows the Average Posts Per Day on Facebook Across Industries—2019 Data

Facebook Posts VS. Engagement Rate Across Industries 2020 Vs. 2019:

The Average Facebook Posts Vs. Engagement Rate Across Industries in 2020:

  • Unlike last year, the Sports Teams industry is ranked as the industry with the highest Facebook engagement rate of 0.18% with posts per day rate of 4.
  • Influencer and Higher Education Industries come next with a Facebook engagement rate of 0.13% with posts per day rate of 2.95.
  • Moreover, it has been reported that brands are consistently most active on Facebook.
Relation Between the Average Facebook Posts and Facebook Engagement Rate Across Industries 2020

A Figure Shows the Relation Between the Average Facebook Posts and Engagement Rate Across Industries—2020 Data

Facebook Posts VS. Engagement Rate Across Industries in 2019:

  • The alcohol industry is ranked as the industry with the highest Facebook engagement rate of 0.14% with posts per day rate of 0.48.
  • Sports teams come next with a Facebook engagement rate of 0.15% with nearly average posts per day rate of 3.5.
  • Media is ranked as the top industry with 18.8 average posts per day although it has the lowest Facebook engagement rate of 0.05%.
Facebook Posts VS Facebook Engagement Across Industries 2019

Figure Shows the Facebook Posts VS. Engagement Rate Across Industries—2019 Data

Rival IQ

Founded in 2013, Rival IQ delivers analytics and competitive insights to help digital marketers simplify social media marketing, make the best decisions, improve results, and better understand competitors. Rival IQ enables digital marketers to reveal new opportunities, identify new trends, and track results across all the main social networks and the web by using benchmarks and comparative analysis.
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