Facebook engagement rates have been changing over the last few years, this is why in this post we will show you the benchmarks for Facebook over the years.
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Engagement is defined as a measurable interaction on social media posts, including likes, comments, favorites, shares, and reactions. The engagement rate is calculated based on all these interactions divided by the total followers/fans count.
The Average Facebook Engagement Rate in 2020:
Also, the latest from RivalIQ’s 2022 Social Media Industry Benchmark Report says the median engagement rate on Facebook is now 0.064%.
On the other hand, other median rates are not any better, with Instagram engagement rate at 0.067% and Twitter engagement rate at a measly 0.037%.
The question is what is the engagement rate formula? The engagement rate formula is to calculate the real engagement rate of a post, and this is by using the following formula: the number of interactions divided by the true reach and multiplied by 100.
Shown above is the F
acebook engagement rate 2022 by followers, which stayed declined a little bit this year, though Higher Ed and Sports Teams were able to boost their engagement rates.
In the following chart is Facebook posts VS engagement rate:
According to RivalIQ’s Facebook engagement rate 2022 report, Influencers (infrequent posters) and Sports Teams (frequent posters) earn consistently high marks on Facebook despite a big delta in posting frequency.
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And Facebook activity:
As shown in the Facebook activity graph, the median across all industries is 5.87 posts per week. The median has increased a little bit this year.
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Not only that but we also provide all the Facebook engagement rate benchmark across all industries in 202 and 2019, keep on reading…
Rival IQ has released its 2020 Social Media Benchmarks Report includes everything you need to know to benchmark your social media success on Facebook, Twitter, and Instagram against your competitors across these.
Regarding Facebook, it represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights. So, In this post, we’re focusing on Facebook engagement rate across industry benchmarks.
As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions on what ways to communicate with our audience.
This graph shows the Engagement rate of Facebook according to each industry:
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