Embark on a journey through the transformative landscape of 2024, where profound shifts in demographics, economic challenges, and evolving consumer behaviors define the millennial experience. Delve into the nuanced dynamics that shape their lives, offering valuable insights into this dynamic generation. Begin your exploration of the millennial landscape in our comprehensive report. Discover the data …
Millennials are not going to stay millennials because they’re approaching middle age and that means their younger counterparts are stepping into senior workplace roles. In return, greater financial independence, opening the door to products they couldn’t previously afford. Moreover, they gradually spend more time using online media, their overall time online is also lower than …
US Generation Z consumers were more likely to use iPhones more than any other device, compared to Millennials (52% vs. 38%). Samsung came at the second level of most used types of smartphones with a rate of 30% for Millennials and 26% for Gen Z. It worth to be mentioned that there are 7% of …
All marketers are looking forward to understanding their target audience, if you’re looking to get a better and clear understanding of Gen Z, and the role that Snapchat might pay in your marketing and outreach efforts, then these insights will definitely help you. Snapchat’s Gen Z Insights in 2021: Today, Snapchat has published a new, …
As reported, in 2020, Gen Z is literally the future, as people under 25 will make up a percentage of 41% of the world’s population. Get to know Gen Z, and read on the Gen z regeneration report. Identity Is a Call to Action: Based on the Gen Z’s regeneration insights, and when Gen Zers …
One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with …
The structure of markets has changed. In today’s markets, it is necessary to analyze the consumers’ profile in order to appeal to consumers or compete with other companies and survive against them. Today’s changing consumer structure reveals the differentiation of consumption habits as well. Generation Z, which is included in the young age profile of …
With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other …