Tag: Gen Z

Influencer marketing is on a meteoric rise Over 80% of marketers agree: influencers play a critical role in their social media strategies, according to a Q3 2023 Sprout Pulse Survey. However, the same survey reveals that nearly half of marketers find it challenging to gauge the impact of their influencer campaigns. Many are uncertain about …

1- AI influencers will complement & coexist with human influencers Consumers and influencers are not yet fully embracing AI influencers. Over half of consumers express distrust towards brands using AI influencers, or struggle to differentiate them from real people. However, interest in AI influencers rises to 46% among Gen Z. While many influencers fear losing …

Consumers underestimate the impact influencer marketing has on their buying decisions Only 16% of consumers consider influencer marketing the most influential factor in their buying decisions. However, nearly half report making purchases daily, weekly, or monthly due to influencer posts. In fact, 86% of consumers make at least one purchase inspired by an influencer each …

Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …

The lines between channels are blurring… Not long ago, the types of media brands used to connect with customers were fairly distinct: search engines for information, image-sharing apps for pictures, and ecommerce platforms for buying products. But now, those lines are blurring. The boundaries between “channels” are more fluid than ever: social is search, retail …

Welcome to the world of TikTok – a vibrant, fast-paced realm where creativity rules and short videos dominate. It’s a hub of trends, challenges, and viral moments, with over 700 million users worldwide spreading ideas as quickly as laughter at a comedy show. On TikTok, anyone – from teenagers to multinational corporations – can leave …

It’s easy to think that those around your age share similar life experiences. While you might have started school at the same time, these shared milestones overlook the unique experiences that shaped who we were at those moments. Relying solely on demographic data can lead to broad assumptions about consumers’ attitudes, self-perceptions, and motivations. By …

Embark on a journey through the transformative landscape of 2024, where profound shifts in demographics, economic challenges, and evolving consumer behaviors define the millennial experience. Delve into the nuanced dynamics that shape their lives, offering valuable insights into this dynamic generation. Begin your exploration of the millennial landscape in our comprehensive report. Discover the data …