Tag: Gen Z

As reported, in 2020, Gen Z is literally the future, as people under 25 will make up a percentage of 41% of the world’s population. Get to know Gen Z, and read on the Gen z regeneration report. Identity Is a Call to Action: Based on the Gen Z’s regeneration insights, and when Gen Zers …

One of the most social media platforms used nowadays is TikTok. Its usage has definitely increased due to the COVID-19 lockdown. The key TikTok stats reports that there are 800 million active users worldwide who use TikTok, besides it is ranked as the topmost downloaded application in Apple’s iOS app store for Q1 2019, with …

The structure of markets has changed. In today’s markets, it is necessary to analyze the consumers’ profile in order to appeal to consumers or compete with other companies and survive against them. Today’s changing consumer structure reveals the differentiation of consumption habits as well. Generation Z, which is included in the young age profile of …

With a focus on independence and originality, Gen Zs are not typically label focused. Furthermore, this demographic does not share millennials’ appreciation for the brand loyalty scheme. In the electronic commerce, a brand advocate is a customer who speaks in favor of a product by passing along word of mouth comments and messages to other …

Internet users are spending longer and longer online each day, you might expect this mass of online recommendation to be the most powerful source of product discovery. But actually, it’s Ads seen online that are the most likely instigator for generation Z Internet users to find out about new products, brands, and services. Discovery is …

Generation Z – those born after 1995 – have been born into a divisive world with a strong external presence weighing them down. Many of Generation Z are still young teenagers, with the oldest of the cohort entering the workforce. The impact of social media on their lives has transformed how they communicate, their desires …

There are a number of motivation factors that contribute together or standalone when motivating someone for choosing to use ad-blocker. Likewise, ads are also mostly spread across all platforms, which makes it more annoying for the end user, while marketers are still struggling to find how they can target their audience well in so many …

Since generation-Z Internet users were born into the era of smartphones, they’re more likely to be on their mobile devices than their computers compared to other generations, Gen-Zers are almost entirely dependent on their mobile devices for most daily tasks. From paying bills to banking to managing home security, such simple activities are now conducted …