“Gen Z” is the generation that includes teens who are aged <19 years old. They are much more likely to spend their time online using mobile devices more than any other device in contrast with Millennials. This mobile-first mindset affected their other media behaviors. They spend longer than Millennials on music streaming and watching TV. …
Gen Z uses more mobile apps and features than any other demographics when shopping in a retail store, especially the Snapchat. The use of Snapchat is the most dramatic difference between Gen Z and other generations. More than 44% of Gen Z use Snapchat in a store, compared to only 15% of other generations. Texting remains the most …
The vast majority of all Gen Zers smartphone users in the US are using iOS and Android operating systems. They are almost equally with a rate of 42.3% for iOS and 41.3% for Android. Gen Zers females are much more preferable to iOS than Android – 46.2% iOS vs. 38.8% -, while Gen Zers males prefer the …
Almost all new generations are “netizen”; depending mainly on the internet in all their lives aspects. Smartphones are the key device for accessing the internet. Roughly 9 in 10 of internet users around the whole world – who aged 16-20 years old and called as “Gen Z” – own a smartphone. Most of them are …
96% of all Americans have made an online purchase at some point in their lives and 80% have done so in the month previous the survey. Online shopping became just as popular as in-store, with 51% of Americans indicated that online is their preferred way to shop. But this doesn’t go hand in hand with data …
Outside China, YouTube is the most popular social platform. When it comes to visitors/users, YouTube overtopping the Facebook by 10-points to reach 95% among Gen Zers; which highlights the importance of video and entertainment to these young audiences. Facebook platform, Facebook Messenger, Instagram, Twitter, WhatsApp & Snapchat is also Gen Z’s favorite social media platforms.
The consumer attitudes and experiences – including shoppers’ experiences with technology – are shaping today’s retail environment. There is also no doubt that retailers are under pressure to understand which innovations will attract and retain customers today, besides what is the updated factors which will reshape the tomorrow commerce market and attract tomorrow customers. Check the below …
Around two-thirds of Gen Zers online purchasing processes were done by using a mobile device – during the month previous to the report -, while 47% were done via PCs/laptops and 15% were done via tablets. That means the m-commerce must be at the top of priority pyramid of marketers.