A recent survey conducted by Checkout.com on 1,500 UK shoppers demonstrated the shopping behaviour of all generations to gain a better understanding of how they shop, how they feel when shopping, how long they spend shopping, what influences their perception of brands, and how they like to pay. Take a glimpse at the top line …
Conducted in partnership with Socratic Technologies, Worldpay has conducted a survey on over 1000 consumers to understand their shopping behavior and preference during their holiday shopping season 2018. The respondents varied from males, females, Gen Z, Millennials, Gen X, Baby Boomers, and also Retirees. Snapshot of the Holiday Shopping Insights in 2018: 76% of consumers plan …
Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …
Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service or a brand. American consumers, especially the millennial and generation-z demographics, prefer email as the avenue to receive ads and promotions from brands. Take a glance at the most kind of promotions that …
The FIFA World Cup is one of the world’s most exciting sporting events. Almost half of the internet users around the whole world watch the World Cup on TV or online. The GWI survey asked the World Cup audience a number of questions about their attitudes. Let’s take a sneak peek: 18% of internet users …
Generation Z is a challenge since it appears that they behave differently from earlier generations, they spend globally an average of 2 hours 43 minutes a day on social media. Facebook is ranked as the first platform that generation-z use it several times a day with a rate of 55%, while Snapchat & Instagram are ranked as the second platforms that generation-z visits …
Content sharing and being connected is the mutual orientation of many in generation-z, they have both among their friends and in the broader internet-as-community idea. 71% indicated that they share content through online platforms, while 59% reported that they share content through applications. Then comes at next 30% mentioned that they share their content through their …
Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior. Here are some important factors to improve e-commerce sites conversion among Gen-Z: Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers …