Digital Marketing Researches & Reports

Examining The Attitudes & Digital Behaviors of Gen Z Internet Users 2019 | GlobalWebIndex

Consumer Behavior | Global

Generation Z – those born after 1995 – have been born into a divisive world with a strong external presence weighing them down. Many of Generation Z are still young teenagers, with the oldest of the cohort entering the workforce. The impact of social media on their lives has transformed how they communicate, their desires for certain careers and developed identities which are new and misunderstood by older generations who are less involved or plugged into the online world.
As widely reported, Generation Z are digital natives. Born into a high-tech, high networked world and accustomed to having a constant proliferation of information readily accessible to them. They have never known a time without the internet and probably can’t imagine life before the smartphone.

Key Findings of Gen Z Examining The Attitudes & Digital Behaviors of Internet Users Aged 16-21, 2019 Report:

  • 75% of surveyed generation Z Internet users can be categorized as celebrity networkers.
  • 72% of surveyed generation Z said that they have purchased a product online in the last month via any device.
  • Gen Z Internet users are spending an average of 2 hours and 52 minutes a day on social networks and messaging services.
  • There is still a significant 77% of surveyed generation Z using Facebook every month.
  • High-quality products are the most likely to convince generation Z to become a brand advocate.
Gen Z Product Research Channels 2019

A Figure Shows Generation Z Most Used Product Research Channels, 2019.

What’s in “Gen Z Examining The Attitudes & Digital Behaviors of Internet Users Aged 16-21, 2019” Report:

  • Key Insights.
  • Profiling Gen Z.
  • Online Behaviors.
  • Entertainment & Media.
  • Social Media Engagement.
  • Commerce & Brand Engagement.
  • Notes on Methodology.
  • More from GlobalWebIndex.

Number of Pages:

  • 37 Pages.


  • Free.


Data is based on insights from GlobalWebIndex’s Q4 2018 wave of research across 45 countries, which had a global sample size of 138,962 respondents.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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