Generation Z – those born after 1995 – have been born into a divisive world with a strong external presence weighing them down. Many of Generation Z are still young teenagers, with the oldest of the cohort entering the workforce. The impact of social media on their lives has transformed how they communicate, their desires for certain careers and developed identities which are new and misunderstood by older generations who are less involved or plugged into the online world.
As widely reported, Generation Z are digital natives. Born into a high-tech, high networked world and accustomed to having a constant proliferation of information readily accessible to them. They have never known a time without the internet and probably can’t imagine life before the smartphone.

Key Findings of Gen Z Examining The Attitudes & Digital Behaviors of Internet Users Aged 16-21, 2019 Report:

• 75% of surveyed generation Z Internet users can be categorized as celebrity networkers.
• 72% of surveyed generation Z said that they have purchased a product online in the last month via any device.
• Gen Z Internet users are spending an average of 2 hours and 52 minutes a day on social networks and messaging services.
• There is still a significant 77% of surveyed generation Z using Facebook every month.
• High-quality products are the most likely to convince generation Z to become a brand advocate.

A Figure Shows Generation Z Most Used Product Research Channels, 2019.

What’s in “Gen Z Examining The Attitudes & Digital Behaviors of Internet Users Aged 16-21, 2019” Report:

• Key Insights.
• Profiling Gen Z.
• Online Behaviors.
• Entertainment & Media.
• Social Media Engagement.
• Commerce & Brand Engagement.
• Notes on Methodology.
• More from GlobalWebIndex.

Number of Pages:

• 37 Pages.

Pricing:

• Free.

Methodology:

Data is based on insights from GlobalWebIndex’s Q4 2018 wave of research across 45 countries, which had a global sample size of 138,962 respondents.