US smartphone users are motivated to shop in a retail store by several reasons: 53% of Gen Z motivated by free guest Wi-Fi than 41% of Millennials. Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store. Only …
In the UK, Generation Z (<19 years old) loves in-store shopping than online. 67% of them reported that they prefer to purchase in-stores most of the time, compared to only 22% who favor online purchasing. There’s also a rate of 13% goes to the preference of mobile apps in shopping among Gen Z.
There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online. Find out …
In the existing time, closing a store should impact the brand awareness in its surrounding area. The majority of shoppers would choose to shop at another brand if there was no physical store near them. It is important to set up a strong relationship with customers in areas surrounding the closed store, to redirect them to shop …
Apparel is a fast-growing e-commerce category with about 18% of all sales conducted online. Apparel shoppers move between online research and in-store purchase or trying on in-store and then stocking up online. Learn more about the latest US apparel trends: 55% of Gen Z indicated that they spend their own money on clothes and 60% …
In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years. The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older …
Today’s teens had mobile phones when they were in elementary or middle school, compared to high school or college for their older counterparts. When marketers targeting black teens, it’s important to understand the digital behaviors of them, and how they compared to the general population of teens: The majority of black teens (79%) use smartphones …
The day starts & ends with social media networks. But if more than one-third of the world is on the social media channels, how can the marketers make sure that the right message gets to the right people? So they must follow the modern trends to know the updated social media marketing to millennials directions …