Top Motivations Make Gen Z US Smartphone Users Shop In-Store, 2017

Digital Marketing Statistics & Metrics

53% of Gen Z Smartphone Users in US Are Motivated by Free Guest Wi-Fi to Shop In-Store, 2017 | Euclid

Consumer Behavior | USA

US smartphone users are motivated to shop in a retail store by several reasons:

  • 53% of  Gen Z  motivated by free guest Wi-Fi than 41% of Millennials.
  • Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store.
  • Only about 26% of Gen Z are motivated by the free charging station, while 26% of Millennials are motivated by scan-as-you-shop gadgets.

Which of the following amenities motivate you to shop in a retail store?

Euclid Analytics

Euclid illuminates identity and behavior in the physical world. Mobile-first customer provides the opportunity to recognize every visitor who walks in the door, understand what drove that visit and retarget to influence a purchase. Marketers from the leading retail and restaurant brands rely on Euclid's data platform to better reach, inspire and serve their customers, increasing their lifetime value in the process. Euclid's growing offline network captures hundreds of millions of monthly visits from over one billion unique devices across tens of thousands of locations.
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