Digital Marketing Statistics & Metrics

1 in 4 Smartphone Owners Feel in Control of Their Personal Data Online

Consumer Behavior | Uncategorized

iOS and Android, the competition is real! So, what is this post all about? Comparing iOS to Android, surely! Let’s get started…

iOS the iPhone Operating System is a system developed by Apple. The name iOS wasn’t officially applied to the software until 2008, when Apple released the iPhone software development kit (SDK), enabling any app makers to create applications for the platform.

On the other side, Android is a mobile operating system, however, based on a modified version of the Linux kernel and other open-source software, designed primarily for touchscreen mobile devices such as smartphones and tablets.

Let’s get the comparison started!

Comparing Apples to Androids:

The following chart shows the percentage of users who use iOS and Android:

Know More Insights About the Personal Data Protection | DMC

Based on the chart, there are 75% of people use the Andriod operating system, on the other hand, only 28% of global smartphone owners use iOS.

Know More Insights About the Personal Data Protection | DMC

According to the chart above,

  • There are 89% of Android users in Argentina, as well as 14% of iOS users.
  • Moreover, 50% of Android users in Australia, and the majority goes to iOS users with a percentage of 52%.
  • And in the UK, it is the opposite of Australia, with a percentage of 52% for Android users, and 50% for iOS users.
  • However, in Spain, Android users are the majority with a percentage of 81%, and iOS users at 22%.
  • It is nearly the same in Egypt, with a percentage of 85% for Android users, and 21% for iOS users.
  • In Colombia, the highest percentage is for Android users with a percentage of 89%, and 14% for iOS users.
  • In India, Android users win again with a percentage of 90%, and 15% only for iOS users.
  • The same percentage for iOS users in Kenya, and 85% of Android users.
  • However, the percentage of iOS users is duplicated in Malaysia with a percentage of 30%, and 97% for Android users.

Attitudes to OS:

Regarding attitudes to OS, we will show you insights that explain it all. First of all, there is a percentage of 34% of global smartphone owners worry about how companies use their personal data online.

On the other hand, 39% also say they would exchange their personal data for free services.

The below chart shows the percentage of Android and iOS users who cite the following reasons they’re likely to change to Android/iOS:

Know More Insights About the Personal Data Protection | DMC

So, what are the chances for users to change their OS?

The answer is in the following chart:

Know More Insights About the Personal Data Protection | DMC

According to the chart, 27% of Android users are looking to switch to iOS for better security measures.

However, only 20% of iOS users look to Android for more app variety or device compatibility.

So, who knows how many people will switch to different operating systems in the near future? I guess we’ll have to figure out that later on.. And for now, you can check the complete insights from here!


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


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