44% of US Gen Zers Prefer In-store Shopping Because of Discount Offers, 2017

Digital Marketing Statistics & Metrics

Discount Offers Remain the Top Reason for In-Store Shopping for 44% of US Gen Z, 2017 | Euclid


44% of Gen Z smartphone users in the US indicated that discount offers remain the top reason to enhance the in-store shopping experience, while about 36% would like to use their smartphones in stores to get information about loyalty programs.

Only 27% would like to see retailers use the smartphone to display inventory count for all products.

Euclid Analytics

Euclid illuminates identity and behavior in the physical world. Mobile-first customer provides the opportunity to recognize every visitor who walks in the door, understand what drove that visit and retarget to influence a purchase. Marketers from the leading retail and restaurant brands rely on Euclid's data platform to better reach, inspire and serve their customers, increasing their lifetime value in the process. Euclid's growing offline network captures hundreds of millions of monthly visits from over one billion unique devices across tens of thousands of locations.

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