Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons. So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also …
Across all generations in the US (Generation Z, Millennials, Generation X, and Baby Boomers), there are different preferences among media device users. Marketers should be aware of the profile & behavior of different generations and the best ways to reach them. Take a look at the key insights written in this regard: Generation Z (ages …