Digital Marketing Statistics & Metrics

Only 22% of Gen Z Shoppers in UK Mostly Prefer Purchasing Online, Jan 2017 | Criteo

Consumer Behavior | UK

In the UK, Generation Z (<19 years old) loves in-store shopping than online. 67% of them reported that they prefer to purchase in-stores most of the time, compared to only 22% who favor online purchasing.

There’s also a rate of 13% goes to the preference of mobile apps in shopping among Gen Z.

Only 22% of Gen Z Shoppers in UK Purchase Online Most of the Time, Jan 2017 Criteo


Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.


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