Tag: Online Shopping

Even as eCommerce takes center stage, it is important that managers get their marketing strategies right. The competition out there is considerably sharp and requires that leaders in this industry be ultimately creative if they have to make any difference with their brands. It’s also important to bear in mind that there is no single …

It is important to increase retail personalization. The main key to attract and maintain customers is to create personalized experiences. Actually, retailers believe that developing this connection between customers and stores is a win-win. Successful retailers will be the ones who combine technology along with a back-to-basics marketing approach that focuses on the customer both …

According to the COVID-19 insights and based on an article published by Endcaps & Insights in late March, about the changing shopper behavior after the COVID-19 outbreak. This survey was based in the US and on 1,509 shoppers. According to the article “People are working differently, playing differently, communicating differently, and, yes, shopping differently,” “So, …

There is a lot to consider if you want to start your business and selling online. It requires a lot of effort and thinking from choosing a product to sell online or a service to provide, to growing your online presence. Along with, choosing a suitable platform for your online business and engaging with your …

We all have seen the impact of COVID-19 on almost every industry; it also has an impact on the US economy, as it can be hard to imagine retail going back to normal one day. Putting aside the many brick and mortar retailers watching foot traffic and sales drop to almost zero, the most extreme …

What any brand wants is to expand and enter other markets and it would definitely be amazing if it can expand globally not only locally. The question is what are the easiest countries to offer you the easy path of success? This is not easy to answer because it depends on a lot of factors …

Today’s online shopper is savvier than ever and has higher expectations for information, service and the full customer experience. E-commerce also continues to change before our eyes. You need to understand your customer’s perspective, so you can establish a deeper relationship with your customer to drive both sales today and capture the customer lifetime value …

Is your advertising and marketing strategy for the upcoming Christmas ready yet? It might seem like Christmas talk is premature, but really, we’re just a couple weeks away from when the spending spree begins. How will digital, omnichannel retail impact holiday shopping this year? Which retailers, products, and brands will drive holiday retail in 2019? …