Indicators
What Normally Drive Consumers To Share Their Email Address With Brands, Shops or Websites, 2019
Customer estimation of the number of brands they’re signed up to receive emails from saw one of the most marked changes year-on-year. A possible explanation could be a feeling that they opted out or unsubscribed from a number of these during the media coverage around GDPR. This was also notable for its apparent focus on …
Researches
Consumer Email Tracker, 2019 | Data & Marketing Association
Subscription service is saving customers from the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember …
Researches
Brand Discovery Insights Report 2019 | GlobalWebIndex
Awareness has always been challenging to measure, but with rapid changes in how consumers are finding brands both online and via traditional channels, predicting and qualifying awareness becomes more difficult still. Brand discovery remains to be one of the strongest processes among most of the companies, individuals, and organizations as it prevents them from falling …
Researches
Mobile Payment Report, 2019 | PwC
Payment has evolved from the physical exchange of notes and coins to writing checks, to transferring payment card details over the phone or the Internet. This evolution has involved a shift from the physical transference of tangible tokens of value to an exchange of information between parties. The emergence of e-commerce has further digitized the …
Indicators
Where Are Influencers Being Followed The Most? 2019
Media-driven social platforms are the most common channel for consumers to follow influencers, consumers are turning to social influencers as a way to identify products, services, and travel destinations that resonate with their unique lifestyles. Although most consumers said that they find new influencers through recommendations from social media platforms, Consumers are frequently discovering new …
Indicators
Generation Z Internet Users Brand Discovery Channels, 2019
Internet users are spending longer and longer online each day, you might expect this mass of online recommendation to be the most powerful source of product discovery. But actually, it’s Ads seen online that are the most likely instigator for generation Z Internet users to find out about new products, brands, and services. Discovery is …
Guides
Direct to Consumer: Making E-Commerce Work in 2019; The Complete Guide | GlobalWebIndex
Going direct to consumer means cutting out the middlemen and selling products and services directly to consumers. To some, this can be as simple as setting up as a seller on Amazon marketplace. Find out in this guide how to effectively implement a direct to consumer model, using consumer data as a starting point. Consumers …
Indicators
Main Motivation Factors That Drives Purchases for a Certain Online Retailer, 2019
A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …