UK Apparel E-Commerce in Q2 2017 | Criteo | Digital Marketing Community

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UK Apparel E-Commerce in Q2 2017 | Criteo

E-Commerce & Retail | UK

There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online.

Find out more about the UK apparel e-commerce:

  • Only 21% of UK digital buyers who aged 18-24 years make digital purchases several times per month, compared with 17% of who aged 45-54 years.
  • 67% of Gen Z prefers to purchase in-store most of the time, compared with 22% prefers online purchasing.
  • 60% of Gen Z said that they influence household apparel purchasing.
  • The average cart value with an apparel item in Q3 of 2016 estimated with £45.55.
  • The average apparel & accessories basket size was £48.26 and the average unit cost was £20.13.
  • With so many complementary products possible, over 3 products on average are in every cart.

UK Apparel E-Commerce, Q2 2017 Criteo

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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