Digital Marketing Researches & Reports

UK Apparel E-Commerce in Q2 2017 | Criteo

E-Commerce & Retail | UK

There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online.

Find out more about the UK apparel e-commerce:

  • Only 21% of UK digital buyers who aged 18-24 years make digital purchases several times per month, compared with 17% of who aged 45-54 years.
  • 67% of Gen Z prefers to purchase in-store most of the time, compared with 22% prefers online purchasing.
  • 60% of Gen Z said that they influence household apparel purchasing.
  • The average cart value with an apparel item in Q3 of 2016 estimated with £45.55.
  • The average apparel & accessories basket size was £48.26 and the average unit cost was £20.13.
  • With so many complementary products possible, over 3 products on average are in every cart.

UK Apparel E-Commerce, Q2 2017 Criteo


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