The Data & Marketing Association estimated that the email is the channel that consistently produces the highest ROI for retailers with an estimation of 4,300%. Consumers also engage with email more consistently than with any other channel, despite forecasts that email would be overtaken by social, mobile, and other shiny new channels. A recent study …

Influencer marketing is booming and brands are dedicating more resources to influencer marketing because it really works. There is a continued widespread adoption of influencer marketing indicates that the channel is becoming an integral part of the marketing mix and is not just a passing fad.  An extensive deep-dive study analyzed over 2M Instagram feed …

Throughout your career as a marketer and by the beginning of 2019, some questions may come to your mind. You may wonder which channels you should use for different marketing goals? what are the differences between Instagram and Facebook advertising? why mobile is the future of social media marketing? and why influencer marketing is on …

E-commerce continues to expand in Europe and today as many as 270 million Europeans indicated that they regularly shop online. In parallel with consumers’ growing online shopping habits, another trend is emerging. More and more people are buying from outside the borders of their own country, with 3 out of 4 consumers in Europe made purchases …

E-commerce is showing sustained growth and has become a natural part of daily life for most Nordic residents. Nordic e-commerce grew by 11% in the first six months of 2018 compared with the same period last year. Six out of ten people in the Nordic region, which equates to 12 million consumers, shop online each …

Amazon has already mastered the art of selling groceries and other essential goods online. The company took its steps in fashion game this year, and it’s paying off. But the question here is why do shoppers in the US buy clothing online? And how do they browse and purchase clothing online? 52.1% of shoppers in the US claimed that …

This study conducted by InfluencerDB’s data science team aimed to show the highest performing brands and campaigns using Instagram to market their products. The campaign was identified by campaign hashtags, looking deeply at “peaks” in the use of a hashtag to indicate a campaign. A Glance at the Best Performing Brands and Influencer Marketing Campaigns in 2018: While …

Instagram is where fashion industry pros live, collaborate, and grow relationships. It’s a place to build brands from a visual standpoint. That led 72% of Instagram users to make a fashion/beauty related purchase after seeing the product on this platform. Below are the topline findings of how Instagram influences style and fashion decisions: 81% of …