There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online. Find out …
More than 1,500 of US fashion shoppers were surveyed to provide insight into the demographics and psychographics behind their behaviors and trends. 52% of American online fashion shoppers purchase using smartphones or tablets while 48% shop only on the desktop. T-shirts, shirts, shoes, pants & accessories are the top 5 products purchased on the smartphone. …
Instagram is a natural fit for fashion brands – they receive a lot of engagement from providing their communities with an easily accessible digital window into the brands’ products and images. The foundation of success on Instagram lies in good content planning. If you already have a stable content-creation strategy for other channels, you can …