Digital Marketing Researches & Reports

MENA Fashion Ecommerce Market & Opportunities 2021 | ExpandCart

| Middle East

The fashion industry is one of the fastest-growing industries in the world, and this report is here to tell you how it’s one of the fastest-growing in the MENA region, too.

In this report, we define fashion products as being fashion accessories, clothing, shoes, luggage, jewelry, cosmetics, and other luxury products and the growth of this industry in light of eCommerce adaptation in the MENA region.

Understanding the MENA’s Fashion Market

Saudi Arabia, the UAE, and Egypt make up MENA’s main fashion eCommerce markets. Among those, the top companies include Souq, Ounass, Namshi, Jumia, and Noon.

A Fast Glance at Fashion Shoppers’ Psychographics:

  • Playing on emotions with strong visuals proves successful time and time again for reflecting the brand that way. The main insight here is that fashion shoppers, doing what they do, are always looking to look better and more unique.
  • Expectations are not only growing but are endless. Here, personalization plays a big role, as well as the above point of having strong, high-quality visuals. 
  • Reviews are what is most trusted by fashion buyers, with the exception of when buying something with a strict return policy.
  • Shoppers are generally looking for a speedier consumer journey.

MENA Fashion eCommerce Market and Opportunities 2021 | DMC

The Fashion Market’s Top Trends in 2020

  • Buy now, pay later: in which customers can shop and receive the product but can make the payment over a specified period of time.
  • More intricate fitting rooms are offered by AR and VR.
  • Personalization and conversational commerce powered by AI and machine learning.

MENA Fashion eCommerce Market and Opportunities 2021 | DMC

The Table of Contents of “MENA Fashion eCommerce Market and Opportunities”

  • Introduction
  • Section 1: Online fashion market size
  • Section 2: Facts to understand the fashion market in MENA
  • Section 3: General overview to understand the fashion shoppers
  • Section 4: Major players in the fashion eCommerce
  • Section 5: Favourite device for fashion shoppers
  • Section 6: Fashion eCommerce top trends in 2020
  • Conclusion

Number of Pages:

  • 23 Pages


  • Free


ExpandCart is a leading eCommerce enabler in the Middle East.  Over the past couple of years, ExpandCart was able to lead the way for hundreds of successful merchants, from individuals to startups and corporates. They were able to achieve impressive conversions and develop the way they managed online businesses.

Benefits of Using ExpandCart:

  • Multilingual store with native Arabic support: Your store will speak your customer’s language, you can add any language you need to grow your sales.
  • Accept online payments & handle shipping with ease: You can accept online payments from all customers and deliver your products easily with the shipping method of your choice.
  • Easy access to support: Get the help you need in marketing, sales, store management, website design, and much more.
  • Create a beautiful online store with ease: Kick off your business immediately and expand your sales with ExpandCart’s great online marketing and SEO tools. No need for coding or design skills. 

The Top Features of ExpandCart:

  • Exclusive eCommerce integrations like Chatbots, messenger, and WhatsApp integrations.
  • Partnerships with Facebook, Google Shopping Ads, Amazon, and Snapchat, and more enable merchants to sell everywhere.
  • Free and premium website design templates
  • Super easy merging your store from any platform to ExpandCart
  • Basic SEO practices to optimize your reach on Google.
  • Exclusive integrations with international dropshipping providers.
  • Hundreds of shipping options to support local and international shipping
  • Accept any kind of payments with ExpandCart’s POS system that enables you to sync your offline sales with the online and seamlessly track inventory through all your selling points.

ExpandCart Pricing:

  • ExpandCart has a free package that gives you access to all essential features so that you can start and run your store and don’t worry about finances in your first steps. Learn more
    • Free Package
    • Professional 449 EGP/Month
    • Ultimate 1299 EGP/month
    • Enterprise 4999 EGP/month
NOTE: All prices are subject to change without prior notice. So, please check the original link of pricing.

    Subscribe for our newsletter!