/ Researches / 2017 Digital & Content Marketing Predictions for Southeast Asia | LinkedIn
2017 Digital & Content Marketing Predictions for Southeast Asia | LinkedIn
Companies in Southeast Asia have been slow to adopt content marketing due to the conflict between instant gratification over ROI and the “slow burn” associated with a content marketing approach and some other reasons.
So in 2017, marketers across Southeast Asia will try hard to meet audience expectations in new ways. In addition, they’ll also utilize content marketing, combined with savvy digital distribution tactics.
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