Digital Marketing Researches & Reports

GenZ: New Insights Into the Mobile-First Mindset of US Teens, August 2016 | Think With Google

Consumer Behavior | USA

In the past, getting a mobile phone is one of the most important life events for Gen Z, but today’s teens got their first phone when they are around 12 years.

The below is an overview helping marketers better understand the digital behaviors of Gen Z (13- to 17-year-olds), and how they compare to older generations:

  • Gen Z represents 26% of the US population, and they represent an annual US purchasing power totaled $44B.
  • The smartphone is the most-used devices for teens aged 13- to 17-year-olds with a rate of 78%, followed by the laptop computer (69%).
  • 71% of teens spent more than 3 hours watching video on their phones every day.
  • 38% of Gen Z prefer to connect with people via text more than messaging apps or in-person.
  • 53% of teens are caring much their followers/subscribers they have on their social channels.
  • 2 in 3 teens are already making purchases online which equal a rate of 68%.
  • Video games, books, and apparel are the most common products teens buy online.
  • 53% of teens mostly use smartphones to make online purchases.

GenZ: New Insights Into the Mobile-First Mindset of US Teens, August 2016 | Think With Google 1 | Digital Marketing Community


Data were driven from an online survey targeted a sample representative in the US totaled 2,013 between 13 to 17 (classified as all teens), 18 to 24 (classified as young adults), 25 to 34 (classified as adults).

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