Clothing Shoppers Moves Between Online Research Purchase & In-store in US

Digital Marketing Researches & Reports

US Apparel Trends Report, Q2 2017 | Criteo

E-Commerce & Retail | USA

Apparel is a fast-growing e-commerce category with about 18% of all sales conducted online. Apparel shoppers move between online research and in-store purchase or trying on in-store and then stocking up online.

Learn more about the latest US apparel trends:

  • 55% of Gen Z indicated that they spend their own money on clothes and 60% said they influence household apparel purchasing.
  • 67% of Gen Z prefers to buy in-store most of the time, compared with 22% who prefer online purchasing.
  • 68% of online shoppers cited that they desire free return shipping and a simplified return process.
  • On average, there are more than 3 products in every US shopping cart.
  • The average cart with an apparel item in Q3 of 2016 estimated with $95.21.
  • Younger consumers prefer e-commerce transactions that are taking place on mobile devices. So, the average item prices on mobile devices are now slightly higher than those on desktops: $33.91 vs $30.08.

US Apparel Trend Report, Q2 2017 Criteo

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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