Digital Marketing Statistics & Metrics

96% of Gen Zers Own Smartphones, Q2 2017 | Globalwebindex

Uncategorized | Global

Gen Zers are the first generation to have never spent a single day without the internet, cell phone or computer. It’s a fact that smartphones are central to Gen Zers’ online lives. A vast majority of Gen Zers owns smartphone device (96%), followed by pc/laptop, tablet, and smart TV with rates of 96%, 75%, 30% & 24% respectively.

7 in 10 of Gen Zers said that their smartphone/mobile device is the most important device for getting online. Each day, Gen Zers spend an average of 3 h:38m online on their smartphone/mobile – around 50m longer than the global average. This means that they spend longer online on their smartphone/mobile than they do on any else devices combined.70 % of Gen Z Confirms That Mobile Is the Most Important Device for Going Online, Q2 2017 | Globalwebindex


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


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