Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior.
Here are some important factors to improve e-commerce sites conversion among Gen-Z:
- Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers indicated that the free return shipping is an important factor.
- 57% of surveyed shoppers reported that appealing photos is an important factor, then comes at next mobile-optimized e-commerce sites as an important conversion factor with a rate of 51%.
A Graph Shows The Most Important Conversion Factors of an E-Commerce Sites in 2018.