Most Important Factors To Improve eCommerce Sites Conversions Among Gen-Z

Digital Marketing Statistics & Metrics

Available Discounts is the Most Important Factor to Improve E-Commerce Sites Conversion Rate in 2018 | Cretio

E-Commerce & Retail | Global

Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior.

Here are some important factors to improve e-commerce sites conversion among Gen-Z:

  • Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers indicated that the free return shipping is an important factor.
  • 57% of surveyed shoppers reported that appealing photos is an important factor, then comes at next mobile-optimized e-commerce sites as an important conversion factor with a rate of 51%.

A Graph Shows The Most Important Conversion Factors of an E-Commerce Sites in 2018.


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