Most Important Factors To Improve eCommerce Sites Conversions Among Gen-Z

Digital Marketing Statistics & Metrics

Available Discounts is the Most Important Factor to Improve E-Commerce Sites Conversion Rate in 2018 | Cretio

E-Commerce & Retail | Global

Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior.

Here are some important factors to improve e-commerce sites conversion among Gen-Z:

  • Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers indicated that the free return shipping is an important factor.
  • 57% of surveyed shoppers reported that appealing photos is an important factor, then comes at next mobile-optimized e-commerce sites as an important conversion factor with a rate of 51%.

A Graph Shows The Most Important Conversion Factors of an E-Commerce Sites in 2018.

Criteo

Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.
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