Tag: Conversion Rate

Massive changes swept the business sector with the inception of digital marketing. If you have a site or work as an online promotion expert, you know how vital conversion is. Experts consider conversion as an online marketing drive’s lifeblood. Digital marketing campaigns urge clients to sign up. This gives you access to the target client …

Do you know that the average rate of shopping cart abandonment sits at 68%? Well, the key question which is confusing marketers is how they can keep customers hooked and assure more revenue for their business? Read the strategies of how to turn browsers into buyers, leverage social proof for increased sales, and use customer …

Companies spend thousands of rupees in their marketing campaigns and the end results are still unsatisfactory. Do you know the reason behind it?! The reason is The Landing Page… Whether you use tools such as unbounce, Landingi, Leadpages or any other one, the results will be the same till you don’t find the problems and …

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing …

Cost Per Conversion is one of the most relevant metrics in marketing. Also known as Cost Per Action (CPA), Cost Per Conversion shows how much money obtaining a real customer who will make a successful conversion actually costs. A conversion could be signing up for something, making a purchase, or watching a video. Consequently, the …

Tour My India is a well-known travel brand in India, accredited by IATO. With a huge share in travel industry, their site has an established consumer share & presence over the web. With the growing success in travel, the company recently acquired an award in the category of “Excellence in Tourism Industry” by World Tourism …

There are a lot of terms you need to be familiar with in online advertising. But, one of the most critical measurements you must know and understand is cost per acquisition (CPA). Without a working understanding of CPA, you risk overpaying for your customers or paying more to acquire a customer than what they’re actually …

In order of optimizing a marketing automation strategy, it is essential to track and measure the results of integrating a new system. Revenue generated and customers acquired are the most important metrics for measuring the benefits of marketing automation integration according to surveyed marketers. Marketing automation helps automatically route marketing-qualified leads based on a score …