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6 Blunders That Are Killing Your Landing Page Conversions

Lead Generation | Nov 25, 2019

Companies spend thousands of rupees in their marketing campaigns and the end results are still unsatisfactory. Do you know the reason behind it?!

The reason is The Landing Page

Whether you use tools such as unbounce, Landingi, Leadpages or any other one, the results will be the same till you don’t find the problems and solve it.

What is a Landing Page?

A landing page is a standalone web page opted specifically for marketing and advertising campaigns. This is the ultimate page, where a visitor will land after clicking on the link in an email or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

A Short History of Landing Page

The landing page was originated in late 2003 when the IT department of Microsoft wants to change its core poor online sales of their core product. It is easy now to create a product and market it online, but prior to 2003, it was a really time-consuming, boring and ineffective process. Now, you get landing page designer tools such as unbounce, Landingi, Leadpages, but there was not a tool as such in 2003.

Let me give you the history of how landing pages look like in 2005

History of Landing Page, How Landing Pages Looked Like in 2005

How Landing Pages Looked Like in 2005

I know you can’t stop laughing, but this a hard truth!

Want to see, How CTAs look like in 2005, here it is:

An Example of Old Style of CTAs

An Example of Old Style of CTAs

Related: 101 Examples of Effective Calls-to-Action | HubSpot

A landing page is the most important factor of your online campaign, which converts your audience into potential customers. According to a report, around 75% of the companies suffer in efficiently optimizing their landing page. Whether you are using a landing page designer tool or any other tool for making your landing page look amazing, make sure you keep all the mistakes in mind to get the best outcomes. According to the recent data.

“You will be shocked by knowing that the average landing page conversion rate across industries is 2.35%.”

According to the State of Inbound report from Hubspot, companies encounter hurdles in generating lead and proving the ROI of marketing activities.

Maybe you are a company, who is facing the same challenges.

Let’s get the drive and have a look at the 6 blunders that are killing your potential conversions.

#1 Slow Loading Pages

For the digital world, slow loading pages as retable with committing suicide. Around 74% of mobile users close their browsers sessions if the site takes more than 5 seconds to load. To brief more about it, the popular tech giants such as Amazon loses $1.6 billion every year for just one-second delay in loading page.

Hence, this proves that a fast loading page can change the whole game. You need to follow some finest tactics to make your page load faster and lead your company to some unexpected results. You can also opt for the unbounce landing page agency or any other tool to make your landing page load faster.

Here are a few things that you can restrain for making your page load faster:

  • Use adaptive images
  • Remove unwanted plugins
  • Summarize your content
  • Improve your hosting plan
  • Use a content delivery network

#2 Misleading Headlines

Does your headline correlate with your marketing campaign? Engaging and unique headlines add some more stars to your ads, an ad without proper heading is a big drawback and under-delivering of your campaign.

You are uploading an artistic headline on other pages, but if you want to see a powerful impact then start uploading a creative and engaging heading to the landing page and the results will astound you. This is the first thing that your readers would read when they are visiting your landing page. Make sure it is appealing.

You need to keep the following things in your headline to make it catchy:

  • Give them a reason to read
  • Use compelling words such as killer, boost, brilliant, fast
  • Use keywords properly
  • K.I.S.S (Keep it short and simple)
  • Make it engaging with diverse tactics such as fonts, questions, and color

Related: How to Optimize Landing Pages for Conversions | HubSpot

#3 Generic Images

Want to boost your landing page? Custom images can help in fulfilling your objective. According to a study, a custom image can help in boosting your landing page conversion by more than 35%.

Your visitors are quite smart and to influence them you need to be smarter. They can smell insincerity from far away. Make sure to avoid using images which are,

  • Generic
  • Small
  • Distracting
  • Too many

Visuals are the eye-catching factor on any website. So, giving efforts to make it look attractive can give you some worthwhile results.

#4 Not Leveraging Live Chat

Interacting with customers is the best way to make them buy your product. Let me give you two situations – In the first situation, suppose you walk into Levi’s store to buy some clothes and you interact with the salesmen to know more about the product. While in the second situation you walk into a store and you simply check out the product without interacting with the salesman.

Out of this situation, which one would you pick?

Obviously the first one. `

Through live chat feature, you can easily convince your audience and can also increase your conversion rate. Exactly through such features, big giants and corporates convert their audience into potential customers. Now, you can also provide AI-powered conversational live chat support to your audiences to give them a better experience.

#5 Not Optimizing for Mobile

The hard believing fact is that only 50% of the landing page is optimized for mobile. So, this clears that a huge number of conversions is meeting the dust. And the fact is that more than half of the traffic any website receives is from mobile devices.

You can use the unbounce landing page agency or any other tool to make your landing page mobile responsive.

The easiest way to make it possible is to create your landing page answering This will automatically adjust to the screen size. Apart from responsiveness, you also need to focus on other things, which is interfering with user experience and simplicity.

This is especially true for elements such as:

  • banner images,
  • product images,
  • page borders,
  • font size,
  • and the like.

#6 Messy Call-to-Action

Call to Action is like a powerful weapon for a company, which they can use to convert their audience into potential customers. It plays a very important role in formatting your landing page. So, it clears that optimizing it is a very crucial part.

But the surprising fact is that marketers perform several mistakes when it comes to CTAs. The common mistake that every marketer does is that they are overusing or misusing the bid to land more conversion. This will rarely bring some fruitful outcomes.
Instead of making things simpler, this makes them confused and the end results will be disturbing.

The best way to design your CTAs is to put good well written, structured content. Some elements that you can help you make the finest CTAs are:

  1. Use creative terms to target such as Try, Start or Get
  2. Keep the writing copy in the second person, instead of first-person.
  3. Mention the benefits that they will get

Wrapping Up

You need to develop a landing page that should be appealing to the audience and to do that, you can hire landing page design agency which has expertise in several tools such as unbounce, Landingi, Leadpages and many more which will give you some outstanding results. Make sure you regularly check the element of your page and upgrade it to witness a great number of conversion.

By avoiding the above-mentioned mistakes, you can make your landing page more advanced and you will see some changes that you never expected.

All the best!

Senter Vina


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