Digital Marketing Guides & Strategies

The Ultimate Holiday Email Marketing & Landing Page Guide | Campaign Monitor & Unbounce

Marketing Seasons Strategy

During the holiday season, marketers honed their online purchasing skills to boost sales and gain the most of their marketing efforts. Email marketing should be one of marketers’ go-to tactics and plan optimized email campaigns. It’s important to note that email marketing is up to par with landing pages. Marketers’ emails need to lead somewhere. They need to turn a click into a commitment. And that’s where landing pages come in.

This guide focuses on some tips for creating holiday emails that customers and customers-to-be will love and engage with. Besides convincing the visitor to convert while removing anything that could distract from that goal.

A Quick Glance: 5 Principles of High-Converting Landing Pages

  1. Headline: The first way you need to steal the attention and keep it during the frenetic holiday rush. But how?
  2. Hero Shot: There’s no better way to capture your visitor’s interest than some great photography.
  3. Benefits: The second step after capturing attention is to answer the visitor’s question: “What will this do for me?”.
  4. Social Proof: Positive reviews are critical here as nearly 70% of online consumers look to product reviews before purchasing a product.
  5. Call to Action: It’s essentially what you want your visitor to click in order to complete the conversion goal.
Using Great Images Can Raise Conversion Rate

Example for Principle 2 for Raising Conversion Rate: Using Hero Shots

Call to Action Example for Email Marketing

Example for Principle 5 for Raising Conversion Rate: Call-To-Action

Content of “The Holiday Email Marketing & Landing Page” Guide:

  • Introduction.
  • Deliver like Santa with optimized email campaigns.
  • Clicks to conversions: the magic of landing pages.
  • 5 principles of high-converting landing pages.
  • Creating an irresistibly clickable call to action.
  • Making it work on mobile.
  • Email & landing pages, like two turtle doves.

Number of Pages:

  • 27 Pages.

Pricing:

  • Free.

Campaign Monitor

Founded in 2004, Campaign Monitor is a global email marketing company with offices in Indianapolis, London, Nashville, San Francisco, and Sydney. The company has three products — Campaign Monitor, Emma, and Delivra — offers a full range of email solutions to help marketers create meaningful, lasting connections with their audience. Campaign Monitor aims to provide the best product and services for our customers, ranging from simple to use email marketing tools to marketing automation to full-featured email marketing platforms used by teams of all sizes worldwide.
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