The holidays are upon us once again. This time of year brings tremendous opportunity for marketers to drive end-of-year revenue, but you’re not the only marketer looking to strike holiday gold.
Following your business-as-usual approach to your holiday email is unlikely to yield the best results this holiday season. That’s where your creativity comes in.
In this lookbook, Tinuiti shares some of its favorite campaigns from last holiday season, as well as insights from the strategists and creatives behind the work.
Before getting to the examples, here are a few key strategies to help guide your messaging strategy, promotional planning, and creative execution.
Related Guide: Real-Time Solutions to 9 of Retail Marketers’ Biggest Holiday Email Headaches
Now It’s time to get to the creative inspiration!
GIR provided gorgeous holiday lifestyle assets featuring their kitchen tools in use. GIR’s bold, red typography paired with the photography perfectly, helping to draw the eye to the offer against the muted grays and greens.
The brand aimed to create an eye-catching overlay design to capitalize on increased traffic during the holiday season. They went with a bold, solid-black overlay and added some dazzle with their original logo and sparkling gold accents.
Related Guide: 101 Examples of Effective Calls-to-Action | HubSpot
Pele Soccer’s VIP audience was to give them early access to all sales throughout the 4th quarter of 2018. For Green Monday, the VIP audience brought in an additional 20% of revenue, the open rate doubled, and click rate tripled.
This strategy created a very loyal audience that continued to click, open, and purchase throughout Q1 2019, and that makes revenue keeping afloat instead of the post-holiday dip.
Comrad Socks sweeten the Cyber Monday deal with an offer for free socks to renew interest and encourage additional purchases.
They animated the 8-bit Santa to wave to the reader, playing off the “cyber” theme. The animation generated ample interest to encourage readers to scroll through the rest of the email to reveal the layers of deals.
Download the full “2019 Holiday Email Design Lookbook” and learn from more than 25 of the creative email marketing campaigns launched during the holiday season.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019