Tag: Emails

There’s a reason that big businesses tend to have a large marketing department filled with top talent: they need it. To effectively create and deploy a marketing strategy that generates leads and converts customers is a monumental task. It’s no wonder, then, those small businesses face numerous challenges when it comes to marketing. Here are …

The holidays are upon us once again. This time of year brings tremendous opportunity for marketers to drive end-of-year revenue, but you’re not the only marketer looking to strike holiday gold. Following your business-as-usual approach to your holiday email is unlikely to yield the best results this holiday season. That’s where your creativity comes in. …

Email marketing serves to promote your brand and help you reach more people in an effortless way. That would be the simplest of definitions, but in truth, email marketing is so much more than just a generic explanation. Email is the most widely used means of communication – among friends, families, business associates and brands. …

Whether you are an executive at an established software consulting company or a freelance consultant who wants to level up your career, understanding marketing mix and incorporating it into your strategy is a great starting point to grow your business. What Is the Marketing Mix? The marketing mix is one of the most popular terms …

The world of marketing is moving faster than at any time before. The speed at which content is created and consumed is higher than it has ever been in the history of marketing, and to stay on top is a balancing act of epic proportions. You must be able to juggle new ideas with old …

Email marketing is one of the most ubiquitous—and oldest—forms of digital marketing, poised to grow to over 3 billion dollars this year, up from 2 billion in 2014.  Email marketing remains popular after over two decades of usage because it’s effective. It has a median ROI of 122%, more than four times higher than other …

There’s no doubt about it: we’re living in a visual era and humans are visual creatures. Sometimes a picture really is worth a thousand words. Up to 855 of human’s perception, learning, activities, and cognition are mediated through vision. Humans process visuals 60,000 times faster than text. Blog posts with images see 650% higher engagement …

Consumers still like getting emails from the brands that they love, which is great to hear but, marketers need to keep a few things in mind about how consumers engage with emails, one of the top reasons of customers unsubscribing from brands email list, at least according to the customers themselves, is that they get too …