While many retail brands have seen increased sales as a result of online shopping, a significant amount of these sales are being affected by excessive returns. When online shoppers buy goods online they have additional rights to return them. This is because their decision may be based on a brief description or a photograph so what they receive isn’t always quite what they would expect. Under the consumer contracts regulations, they are allowed to return an item if they simply changed their mind. Nowadays, free shipping and easy or free returns are increasingly expected by consumers.